What's included

• Research & Discovery

  User Personas: Profiles representing target audiences, including demographics, needs, goals, and pain points. Competitive Analysis: Evaluation of competitors’ websites to identify strengths, weaknesses, and opportunities. User Research Report: Insights gathered from interviews, surveys, or usability testing with target users. Customer Journey Maps: Visualizations of users’ interactions with the website, identifying pain points and opportunities for improvement. Problem Statements: Clear definitions of the user problems the website aims to solve.

• Strategy & Planning

  Information Architecture (IA): A sitemap or hierarchical structure showing how the website’s content is organized. User Flows: Diagrams mapping key user journeys through the website, e.g., finding information or completing a purchase. Content Strategy: Recommendations for structuring content to meet user needs and business goals.

• Wireframes

  Low-Fidelity Wireframes: Basic sketches or digital layouts showing the structure of pages without detailed visuals.

• Visual Design

  Mood Board: A collection of images, colors, and typography to establish the website’s visual direction. Style Guide: A comprehensive document detailing: Color Palette: Primary, secondary, and accent colors. Typography: Fonts, sizes, and usage guidelines. Icons and Imagery: Guidelines for icons and images. High-Fidelity Mockups: Polished, pixel-perfect designs for all key pages, ensuring visual consistency and brand alignment.

• Prototypes

  Interactive Prototype: Clickable mockups simulating user interactions and navigation.