User Personas: Profiles representing target audiences, including demographics, needs, goals, and pain points.
Competitive Analysis: Evaluation of competitors’ websites to identify strengths, weaknesses, and opportunities.
User Research Report: Insights gathered from interviews, surveys, or usability testing with target users.
Customer Journey Maps: Visualizations of users’ interactions with the website, identifying pain points and opportunities for improvement.
Problem Statements: Clear definitions of the user problems the website aims to solve.