We'll start off with three curated moodboards that capture the desired style and essence of the project. These visual collages bring together a collection of images, colors, and textures to convey the intended aesthetic, serving as a creative guide. This shared reference point ensures that both parties are aligned throughout the design process, promoting clear communication and a cohesive vision.

A logo concept deck provides three distinct and carefully crafted logo designs, each representing a unique interpretation of your brand identity. The deck showcases variations in color schemes, design elements, and potential applications, offering you a comprehensive overview to help you make an informed decision on the best direction for your brand.

You're entitled to two revision rounds, allowing for adjustments and refinements to your chosen logo. These revisions offer the opportunity to fine-tune the design, ensuring that the final result is fully aligned with your vision and accurately reflects your brand’s identity.

A PDF document showcasing the appropriate usage of your approved logo and other elements, so those within your team know best practices when it comes to using your new logo and brand elements.

Once all assets are finalized, you will receive the original source files along with multiple export formats suitable for both web and print use. (Web formats include SVG, PNG, and JPEG. Print formats include EPS, PDF, and JPEG. The source file will be delivered in Adobe Illustrator format.) Style guidelines will be provided as a PDF.