What's included

• Brand Discovery Summary

  A consolidated document that captures the essence and strategy behind your brand, as well as the chosen creative direction (brand moodboard). This serves as a reference point for all future creative decisions.

• Logo Design Suite

  Includes all logo variations (primary, secondary, favicon etc.) for different applications and uses. Given in both rasterised and vectorised file formats. Inclusive of 2 revisions.

• Brand Colour Palette

  Comprehensive colour palette to be used and maintained for brand consistency. Inclusive of 2 revisions.

• Typography Suite

  Complementary fonts that suit and reflect the brand's personality and tone of voice. Pairings given for headings and descriptive text. Inclusive of 2 revisions.

• Brand Elements / Pattern

  Supporting graphic elements that reinforce a cohesive visual identity. Inclusive of 1 revision.

• Branding Guidelines

  A comprehensive document outlining the proper and effective ways to use the new visual elements (logo, colour palette, typography, brand elements, imagery) to ensure a cohesive and meaningful brand is portrayed.