Brand Identity Package (Essentials) by Miranda ChuaBrand Identity Package (Essentials) by Miranda Chua

Brand Identity Package (Essentials)

Miranda Chua

Starting at

2,000

About this service

Summary

Perfect for small business owners seeking a new or refreshed visual identity that is aligned with their business goals and strategies.

This package is ideal if you:

Are looking to create a lasting brand that is scalable

Value a strategic approach that covers the essentials of your brand's identity

Are willing to invest in ensuring your brand is a true reflection of your vision

What's included

Brand Discovery Summary
A consolidated document that captures the essence and strategy behind your brand, as well as the chosen creative direction (brand moodboard). This serves as a reference point for all future creative decisions.
Logo Design Suite
Includes all logo variations (primary, secondary, favicon etc.) for different applications and uses. Given in both rasterised and vectorised file formats. Inclusive of 2 revisions.
Brand Colour Palette
Comprehensive colour palette to be used and maintained for brand consistency. Inclusive of 2 revisions.
Typography Suite
Complementary fonts that suit and reflect the brand's personality and tone of voice. Pairings given for headings and descriptive text. Inclusive of 2 revisions.
Brand Elements / Pattern
Supporting graphic elements that reinforce a cohesive visual identity. Inclusive of 1 revision.
Branding Guidelines
A comprehensive document outlining the proper and effective ways to use the new visual elements (logo, colour palette, typography, brand elements, imagery) to ensure a cohesive and meaningful brand is portrayed.

Example projects