Brand Identity Package (Essentials)

Miranda Chua

(0)

Starting at

2,000

About this service

Summary

Perfect for small business owners seeking a new or refreshed visual identity that is aligned with their business goals and strategies.

This package is ideal if you:

Are looking to create a lasting brand that is scalable

Value a strategic approach that covers the essentials of your brand's identity

Are willing to invest in ensuring your brand is a true reflection of your vision

Process

Discovery:

In the discovery phase, we will conduct a comprehensive set of brand exercises together to discover the essence of your brand.

We will explore your brand values, competitors & inspirations, vision, target audience and tone-of-voice.

With these valuable insights, we'll decide on your brand's big idea that will serve to capture the spirit of your brand.

Creative Direction:

After the discovery phase, we will create 2 distinctive mood boards to offer a visual preview of 2 directions for your brand. These mood boards will be created based on the insights gathered from your brand discovery.

The chosen mood board will serve as the guiding north star for your brand's creative direction.

Brand Concept Presentation:

Based on the chosen mood board, we will craft your brand concept including a logo suite, brand colour palette, typography set and basic imagery.

Up to 2 brand concepts will be presented. The reasoning behind the design choices and brand concept will be elaborated on during the presentation.

Refinement:

Once the brand concept that resonates most with your vision is chosen, we will begin the refining process to fine-tune the brand assets.

Final Delivery:

You will receive the final files in all the relevant formats, as well as the branding guidelines to help you bring your new brand to its full potential. Our collaborative journey together comes to a wrap!

What's included

Brand Discovery Summary
A consolidated document that captures the essence and strategy behind your brand, as well as the chosen creative direction (brand moodboard). This serves as a reference point for all future creative decisions.
Logo Design Suite
Includes all logo variations (primary, secondary, favicon etc.) for different applications and uses. Given in both rasterised and vectorised file formats. Inclusive of 2 revisions.
Brand Colour Palette
Comprehensive colour palette to be used and maintained for brand consistency. Inclusive of 2 revisions.
Typography Suite
Complementary fonts that suit and reflect the brand's personality and tone of voice. Pairings given for headings and descriptive text. Inclusive of 2 revisions.
Brand Elements / Pattern
Supporting graphic elements that reinforce a cohesive visual identity. Inclusive of 1 revision.
Branding Guidelines
A comprehensive document outlining the proper and effective ways to use the new visual elements (logo, colour palette, typography, brand elements, imagery) to ensure a cohesive and meaningful brand is portrayed.

Example projects