Brand Strategy and Messaging

Starting at

$

3,500

About this service

Summary

Developing a strong presence in the wellness space begins with a solid brand strategy, which is why we recommend clients go through it before any design project.

What's included

  • (2) 90-minute Strategy Workshop

    Interactive sessions to refine your brand's core identity. We’ll engage in dynamic exercises and in-depth questioning to shape a unique brand perspective.

  • Mission and Values Articulation

    Your brand’s purpose and principles. This process involves creating a clear, guiding philosophy that resonates with both your team and your clients.

  • Audience Profile Development

    A detailed profile of your target audience. This step involves identifying and understanding your ideal customer base, focusing on their needs and preferences.

  • Positioning + Stand Out Strategy

    Your own unique approach that sets you apart in crowded market. We’ll develop a plan on how to highlight your brand's unique offerings and appeal to your specific audience.

  • Messaging Framework

    A consistent and compelling structure to communicate your brand's story. It includes creating key concepts to convey the transformational value you provide in the health or wellness space.

  • Brand Book

    A comprehensive guide that lays out how your brand elements work together. It serves as a reference for your brand's visual and verbal identity, ensuring consistency across all communications.


Duration

1 week

Skills and tools

Brand Strategist
Communications Specialist
Consultant
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Wellness
Health Care
Brand Marketing

Work with me