If you plan to do email marketing regularly, it is best to send your emails from a branded email address (you@yourdomain.com") on your own mailbox. You also need an email capture page set up to let prospects opt-in to your email marketing campaign. If you don't have any of these I can set them up for you - please check my other services at the bottom of this page - or just get in touch with me and I will guide you accordingly. 👉 NOTE: Most email marketing platforms will not allow you to use email addresses from Gmail, Live.com, iCloud.com etc.

There are 2 types of email marketing: scheduled and automated. If this sounds complicated to you - you know what to do - just tippity-tap on that "Contact me" button at the bottom of this page and I will clarify the pros and cons of each and advise when you should use which method 😇. The service I am describing on this page is for automated emails. For automated emails you will need a campaign goal. Without a goal-focused campaign you will lose direction with your email content and you will lose your prospects' attention and they will not convert. Your campaign will fail. This is what I see as the most common reason email campaigns lose money. So I will guide you to identify your own SMART campaign goal (or refine an existing one). At the end of this campaign you should see an increase in enquiries or more traffic to your online catalog. You may also get more bookings or sales.

This email sequence is designed to make anyone feel comfortable about your business, elevate your credibility and emphasize how you can help them achieve their desired results. Call-To-Action (CTA) links are placed at strategic points in this sequence to encourage prospects to visit your appointment or catalog pages. We will use the "Stages of Awareness" framework by copywriting legend Eugene Schwartz: 1️⃣ Day1 - Welcome email will introduce your business, deliver any lead magnet that you promised at sign up and request prospect to whitelist your emails. 2️⃣ Days 2-3 - Explore your prospect's struggles, intensify their problems while emphatize their situation, explore ideal outcomes and show how you can help them achieve those outcomes, suggest a solution and encourage prospect to explore your offers. 3️⃣ Days 4-5 - Explore and heighten desirability of ideal outcomes, suggest a simple plan for transformation, tell real transformation stories, show testimonials to elevate your credibility and remind prospect to explore your offers. 👉 WHY this approach works very well with welcome sequences - the "Stages of Awareness" is one of my favorite frameworks for email sequences because it prioritises empathy. It is very effective at aligning us with our prospects' intention, making them naturally trust us like they trust their physician. This is how we will influence their buying decision. We don't hard sell, we consult and prescribe remedy like healthcare professionals. And we avoid ESPs' spam-filter because our content is non-salesy. This will give a positive signal to ESP algorithms which in turn will reward us with good email deliverability - a win-win-win for everyone 👍

Email sequences differ from email newsletters. Think of newsletters as interactive magazine packed with different topics to serve different audience interests - you'd want your audience to stay longer to consume the various content. Sequences on the other hand are designed to achieve a single campaign goal - you'd want your audience to read the content and immediately do what you want them to do, like visit your appointment or catalog page. To achieve this, I will create emails that: 1️⃣ prioritise lightning-fast loading, 2️⃣ is optimized for focused reading with clean, distraction-free layout, 3️⃣ is optimized for short attention-span with concise text, 4️⃣ is optimized for seamless multi-screen reading, 5️⃣ and prioritise your brand identity for familiarity and trust.

I will provide campaign performance report with recommendations on how to improve performance. The report will cover performance metrics such as email bounce rates, open rates, reply rates, click-through rates, conversion rates. This report will help you get a feel of how your prospects are engaging with your campaign and let you make informed decisions about steering your campaign to success.

I will guide you to identify your SMART (Specific, Measurable, Achievable, Relevant, Timed) campaign goal. This will greatly increase your chance of campaign success because the SMART goal-setting system will help you pick winnable targets and abandon unrealistic ones. During this consultation we will explore what you know about your prospects and their needs and how your business can deliver value to them. At the end of this consultation you'll not only have a SMART campaign goal, you may also have avoided a campaign failure due to lack of clear directions.

I will provide 30-days of free technical support to cover any issues with the email sequence configurations.

I will warm-up your mailbox for up to 5-days to ensure your emails will be delivered to inbox (not land in spam folder!) during the campaign. 👉 Mailbox warm-up is crucial for new or existing low-activity mailboxes sending automated emails in light of increasingly stricter privacy laws in many countries. It is now extremely easy for legitimate marketing emails to be flagged as spam by ESPs simply because of automated delivery (not a real person clicking "SEND"). 👉 Mailbox warm-up involves sending and receiving emails with other trusted and legitimate mailboxes, to build "sender reputation" with ESPs. Messaging activities are progressively increased daily while maintaining "a pattern of good behavior" to train ESP algorithm to anticipate higher volume emails from your mailbox over time. 👉 A 5-days warm-up exercise is generally good for preparing your mailbox to send 30-50 emails daily.

I will review any existing email list and engagement history to segment the list before you launch any campaign. This will group (segment) your list based on common characteristics like demographics, similar purchase behavior, similar engagement behavior etc. This way we can send each segment very personalized message and expect higher engagement as a result. Segmenting can also filter out inactive prospects so that we do not email to people who will not read them. This will give a positive signal to ESP algorithms which in turn will reward us with good email deliverability - a win-win-win for everyone 👍

I will test and measure your mailbox's "spam score" one time before you launch any email campaigns. 👉 You want every email campaign to have the highest chance of success. Measuring your mailbox's spam score will help you make informed decisions and take remedial actions before investing in any email campaigns. 👉 Deliverability tests involve simulating actual email campaign by sending out pre-formatted marketing emails to collect analytics data for verifying sender reputation, email placement etc.

My goal is to build you a sales maker to win over your prospects, gain their trust naturally, and get them to eventually buy from you.

Click "Contact me" below👇 to message me. I read all messages.