Business Development
Dhruv Sharma
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About this service
Summary
Google Ads (formerly known as Google AdWords) is a powerful platform for lead generation that can help businesses reach potential customers who are actively searching for their products or services. Here are some tips for generating leads through Google Ads:
Target Relevant Keywords: Use the Google Keyword Planner to identify relevant keywords that potential customers are searching for. Use these keywords in your ad copy and landing page to ensure relevance and maximize click-through rates.
Use Ad Extensions: Ad extensions such as call extensions, location extensions, and sitelink extensions can help provide additional information to potential customers and increase the likelihood of conversions.
Optimize Landing Pages: Create dedicated landing pages that are relevant to your ads and provide clear calls-to-action. Optimize your landing pages for mobile devices and ensure they load quickly.
Use Remarketing: Use remarketing campaigns to target people who have previously visited your website or engaged with your brand. This can help increase conversions by targeting people who are already familiar with your brand.
Test Ad Variations: Create multiple variations of your ads and test them to see which perform best. Experiment with different ad formats, headlines, descriptions, and calls-to-action to find the best combination for generating leads.
Set Up Conversion Tracking: Set up conversion tracking in Google Ads to measure the success of your campaigns and identify areas for improvement. Use this data to optimize your campaigns and increase lead generation.
By following these tips and continuously monitoring and adjusting your campaigns, you can use Google Ads to effectively generate leads for your business.
What's included
Google Ads
Generates revenue through google by searching out the trending keywords, setting up the audience.
Analytics
Setting up GTM with google analytics to get the reports on daily basis about the campaigns
Creating Landing Page
Creating customise landing page to drive audience and included the click bait to engage with audience
Skills and tools
Marketing Strategist
Business Consultant
Business Strategist
Facebook Ads
Google Ads
G Suite
HubSpot
LinkedIn
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