I help businesses reach the right audience through targeted paid advertising campaigns designed around their business goals.

Through Scalero Studio, I plan, set up, and manage advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads, depending on your audience, offer, budget, and campaign objectives.

My focus is on building a clear path from the first ad interaction to a meaningful business action, such as a customer enquiry, lead form submission, consultation request, or purchase.

Campaign planning and setup

Audience and placement configuration

Lead generation and enquiry-focused campaigns

Website traffic and conversion-focused campaigns

Click-to-message campaigns where supported

Ad copy and creative coordination

Campaign planning based on search intent and business goals

Search campaign setup

Keyword research and targeting where relevant

Ad copy and campaign asset configuration

Conversion tracking coordination

Performance monitoring and campaign refinement

Campaign setup based on suitable campaign objectives

Audience, budget, and placement configuration

Image or video ad setup using agreed creative assets

Traffic, lead generation, or conversion campaigns where appropriate

Monitoring and optimization based on available performance data

The recommended platform and campaign structure depend on your business, target audience, offer, market, and available budget.

Depending on the agreed scope, your project can include:

Initial discussion of your business goals, offer, and target customers

Advertising channel and campaign objective selection

Campaign structure and budget planning

Audience, location, and placement configuration where applicable

Campaign setup and launch preparation

Ad copy and creative preparation or coordination as agreed

Landing page and lead capture recommendations

Basic conversion tracking coordination

Performance monitoring and campaign adjustments

Reporting on relevant metrics and recommendations for next steps

Advertising works best when campaign performance can be measured against meaningful business actions.

Where applicable and included in the agreed scope, I can coordinate tracking using Google Analytics 4, Google Tag Manager, and the relevant advertising platform's measurement tools.

Depending on the website and campaign setup, conversions may include form submissions, purchases, consultation requests, or other agreed actions.

Advanced implementations, such as Meta Conversions API, complex event deduplication, CRM integrations, and WhatsApp data integrations, can be scoped separately as part of a dedicated integration project.

We discuss your offer, target audience, business objectives, location, competition, and available advertising budget.

I recommend suitable advertising channels, campaign objectives, targeting approaches, and a proposed campaign structure.

I configure the agreed campaigns, prepare or implement the approved ad materials, review the settings, and prepare the campaigns for launch.

Once sufficient data is available, I review campaign performance and make appropriate adjustments to targeting, creative assets, budgets, and other campaign settings within the agreed scope.

I summarize the available results, identify relevant trends, and recommend practical next steps based on the data collected.

This service is suitable for small and medium-sized businesses, local service providers, consultants, and online businesses that want to promote their offers through paid advertising.

It can be useful if you're launching a new service, looking to generate more enquiries, promoting an offer, or trying to understand which advertising activities contribute to your business goals.

To plan your campaigns, I'll need information about your business, offer, target audience, service area, previous advertising activity, and available budget.

You'll also need to provide the required access to your advertising accounts, business assets, website, and tracking tools. Ad materials, brand assets, and any necessary platform approvals must be available before launch.

Pricing depends on the selected advertising platforms, number of campaigns, creative requirements, tracking needs, reporting frequency, and whether you need a one-time setup or ongoing campaign management.

Contact me with a description of your business and advertising goals. I'll review your requirements and recommend a suitable scope before work begins.

Important: Advertising spend is paid separately to the relevant advertising platform and is not included in my service fee. Campaign results are not guaranteed. Performance depends on factors including your offer, audience, competition, budget, website experience, and market conditions. Platform approval and delivery are subject to each platform's policies and account requirements.