What's included

• 1. Logo Suite (Existing Logo)

  ✦ Primary logo ✦ Secondary logo (stacked/horizontal) ✦ Submark / Brand icon ✦ Black, white & color variants ✦ Vector & high-res files (SVG, PNG, PDF, JPG)

• 2. Color Palette

  ✦ A complete primary & secondary color palette ✦ Accent & neutral shades ✦ HEX, RGB, CMYK codes ✦ Usage guidance

• 3. Detailed Typography System

  ✦ Font pairings (Headings, Subheadings, Body) ✦ Web-safe alternatives ✦ Download links or license guide ✦ Typography styling rules

• 4. Brand Pattern or Texture (optional/custom)

  ✦ Custom pattern or background texture design ✦ Tile able versions for digital/print use

• 5. Brand Icons / Graphic Elements

  ✦ Custom icon set (basic) ✦ Branded shapes or illustrative assets (if required)

• 6. Imagery & Moodboard

  ✦ Brand imagery style (photography direction) ✦ Moodboard or visual styleboard ✦ Stock image suggestions (or custom art direction)

• 7. Brand Voice & Tone Guide

  ✦ Personality traits (e.g., bold, friendly, luxury) ✦ Voice & tone guidelines ✦ Do's & don'ts for communication

• 8. Social Media Brand Assets

  ✦ Profile & cover images (Facebook, Instagram, LinkedIn, etc.) ✦ Highlight covers (Instagram) ✦ Post templates or mockups (optional upgrade)

• 9. Stationery Design (Optional)

  ✦ Business card ✦ Letterhead (print & digital) ✦ Email signature design

• 10. Brand Guidelines Document (PDF Only)

  ✦ 10–20+ page brand manual ✦ Clear do’s & don’ts ✦ File usage, spacing, scaling, examples ✦ Ready for handoff to any team or vendor