From Logo to Legacy: Custom Brand Kits that Speak Your StorySwayam Goswami
I’ve spent 10+ years designing for companies in SaaS, IT, Cloud Security, F&B, E-commerce, AI, EdTech—you name it.
Here’s what I’ve learned:
🚫 Bad brand design will quietly drain you of:
• Trust
• Attention
• Recognition
• Emotional connection
• Competitive edge
• Marketing ROI
• Time & money in rebranding
• Ability to charge premium prices
✅ Good brand design will instantly give you:
• Trust
• Recognition
• Emotional pull
• Clear differentiation
• Loyal customers
• Stronger marketing ROI
• Freedom to charge more
• Lasting brand equity
Because here’s the thing—people don’t just buy your product.
They buy how your brand makes them feel.
They buy what looks and feels premium.
So don’t just show up.
Show up designed.
📩 DM me and I’ll send you the full deliverables list for each package.
What's included
1. Logo Suite (Existing Logo)
✦ Primary logo
✦ Secondary logo (stacked/horizontal)
✦ Submark / Brand icon
✦ Black, white & color variants
✦ Vector & high-res files (SVG, PNG, PDF, JPG)
2. Color Palette
✦ A complete primary & secondary color palette
✦ Accent & neutral shades
✦ HEX, RGB, CMYK codes
✦ Usage guidance
3. Detailed Typography System
✦ Font pairings (Headings, Subheadings, Body)
✦ Web-safe alternatives
✦ Download links or license guide
✦ Typography styling rules
4. Brand Pattern or Texture (optional/custom)
✦ Custom pattern or background texture design
✦ Tile able versions for digital/print use
5. Brand Icons / Graphic Elements
✦ Custom icon set (basic)
✦ Branded shapes or illustrative assets (if required)
6. Imagery & Moodboard
✦ Brand imagery style (photography direction)
✦ Moodboard or visual styleboard
✦ Stock image suggestions (or custom art direction)
7. Brand Voice & Tone Guide
✦ Personality traits (e.g., bold, friendly, luxury)
✦ Voice & tone guidelines
✦ Do's & don'ts for communication
8. Social Media Brand Assets
✦ Profile & cover images (Facebook, Instagram, LinkedIn, etc.)
✦ Highlight covers (Instagram)
✦ Post templates or mockups (optional upgrade)
9. Stationery Design (Optional)
✦ Business card
✦ Letterhead (print & digital)
✦ Email signature design
10. Brand Guidelines Document (PDF Only)
✦ 10–20+ page brand manual
✦ Clear do’s & don’ts
✦ File usage, spacing, scaling, examples
✦ Ready for handoff to any team or vendor
Starting at$2,000
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Jitter
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Swayam Goswami proAhmedabad, India
- $1k+
- Earned
- 8
- Paid projects
- 5.00
- Rating
- 174
- Followers
From Logo to Legacy: Custom Brand Kits that Speak Your StorySwayam Goswami
Starting at$2,000
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Jitter
Brand Design
Brand Strategist
Digital Marketer
I’ve spent 10+ years designing for companies in SaaS, IT, Cloud Security, F&B, E-commerce, AI, EdTech—you name it.
Here’s what I’ve learned:
🚫 Bad brand design will quietly drain you of:
• Trust
• Attention
• Recognition
• Emotional connection
• Competitive edge
• Marketing ROI
• Time & money in rebranding
• Ability to charge premium prices
✅ Good brand design will instantly give you:
• Trust
• Recognition
• Emotional pull
• Clear differentiation
• Loyal customers
• Stronger marketing ROI
• Freedom to charge more
• Lasting brand equity
Because here’s the thing—people don’t just buy your product.
They buy how your brand makes them feel.
They buy what looks and feels premium.
So don’t just show up.
Show up designed.
📩 DM me and I’ll send you the full deliverables list for each package.
What's included
1. Logo Suite (Existing Logo)
✦ Primary logo
✦ Secondary logo (stacked/horizontal)
✦ Submark / Brand icon
✦ Black, white & color variants
✦ Vector & high-res files (SVG, PNG, PDF, JPG)
2. Color Palette
✦ A complete primary & secondary color palette
✦ Accent & neutral shades
✦ HEX, RGB, CMYK codes
✦ Usage guidance
3. Detailed Typography System
✦ Font pairings (Headings, Subheadings, Body)
✦ Web-safe alternatives
✦ Download links or license guide
✦ Typography styling rules
4. Brand Pattern or Texture (optional/custom)
✦ Custom pattern or background texture design
✦ Tile able versions for digital/print use
5. Brand Icons / Graphic Elements
✦ Custom icon set (basic)
✦ Branded shapes or illustrative assets (if required)
6. Imagery & Moodboard
✦ Brand imagery style (photography direction)
✦ Moodboard or visual styleboard
✦ Stock image suggestions (or custom art direction)
7. Brand Voice & Tone Guide
✦ Personality traits (e.g., bold, friendly, luxury)
✦ Voice & tone guidelines
✦ Do's & don'ts for communication
8. Social Media Brand Assets
✦ Profile & cover images (Facebook, Instagram, LinkedIn, etc.)
✦ Highlight covers (Instagram)
✦ Post templates or mockups (optional upgrade)
9. Stationery Design (Optional)
✦ Business card
✦ Letterhead (print & digital)
✦ Email signature design
10. Brand Guidelines Document (PDF Only)
✦ 10–20+ page brand manual
✦ Clear do’s & don’ts
✦ File usage, spacing, scaling, examples
✦ Ready for handoff to any team or vendor
$2,000