Brand Identity Design
Andy Pham
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About this service
Summary
We start with a session where I will get to know more about your brand, your customers as well as your competitors. In this session we will define your target audience, analyze the market and competitors, crafting your brand's purpose, mission, vision and values.
From there, we dive into the data and craft a tailored brand identity. I will prepare a proposal with 2-3 options for the brand identity,
What's included
Logo variations
Including main logo along with variations for different applications and purposes
Typography
Included in the Brand Guidebook is a guide on font usage to assure your brand's consistency
Color palette
A color palette selected for the brand
Brand elements
Patterns, key visuals, photography directions and other graphical elements
Social media templates
Empty template for social media posts.
Brand Guide Book
A detailed guide on how to use the logos, colors, typography and other graphical elements in future designs.
Example projects
Skills and tools
Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe Photoshop
Work with me