What's included

• Logo system

  I’ll create two or more types of logos for your brand. It’s important to have more than one logo so it can be versatile to what your needs may be. Whether you need a logo that fits in a square nicely or a landscape logo for the header of your website, you’ll have one that works perfectly.

• Photobank

  It’s super important to create visual interest within your brand. I’ll create a file with 20 or so free stock photos that fit the vibe of your business and can be used throughout your branding.

• Customer persona

  Identifying your target audience and viewing them as real people is the backbone to successful branding. I create one or multiple customer personas as needed to help us both get a better grasp of who your consumers are. This is also a great resource that you can save and reference later.

• Brand language

  I'll include some brand language in the brand presentation, such as a phrase and words that reflect on the overall tone of your brand.

• Type system

  A type system organizes all the typography that will be utilized within your brand. I’ll combine the perfect fonts and create a type system so you know when each of them should be used.

• Brand guide

  Consistency is key. This guide wraps up the most important aspects of your branding into one document. It will be your go-to reference each time you create new material to ensure you’re sticking to your branding.

• Watermark & favicon

  I’ll create a watermark for your brand with one of your logos that can be used on important materials to protect your copyrights. I'll also create a favicon, which is a simplified version of your logo that appears next to the name of your site at the top of your browser window. It’s a small finishing touch to your website that is sometimes forgotten in design, but not here! This makes your website memorable, even after a visitor leaves the page.

• Iconography

  I’ll create up to 6 simplistic outline-style icons. You can choose between social media icons to match your brand identity, or other types of icons for your Instagram highlights, etc.

• Color palette

  Color gives your brand life and really sets the mood! Through your Pinterest board and my knowledge of color theory, I’ll create the perfect color palette that makes eyes light up.

• Competitor research

  I’ll research some of your competitors, or you can provide specific competitors that you’d like me to include in my research. This helps us make sure your branding is unique and on point.

• Pattern

  Patterns are a great way to add some extra visual interest to your branding. I’ll create and implement custom patterns when I feel they look best, or upon request!

• Collateral Items

  I’ll design 3 collateral items of your choice. These can be swing tag designs, social media templates, business card designs, thank you card designs, etc.