Brand Design | Build Trust and Authority by Design

Jake Hartigan

Contact for pricing

About this service

Summary

Jake created compelling brand identities for small business clients to help them stand out. His approach focused on discovery, design, and development stages to ensure effective growth.

Process

APACE 3D Framework
Discovery | The Most Important Step
Your business success is the primary goal, not 'the look'. During Discovery I work with you to identify the strategic business objectives that will make your brand a competitive success.
Design | Visualizing Your Brand
I'll create the visual deliverables using the information gathered in the Discovery phase. The Design Phase is divided into 2 collaborative meetings:
Design Direction: In this meeting we discuss 3 potential design direction and collaborate to decide on the best one for your brand.
Mood board and Competition visual comparison
Logo sketches
Color, Typography, and Imagery options
Brand Visuals: I'll take the design direction and create the final visual deliverables that will make up your brand's visual identity.
Final Logo
Color Palette
Typography
Imagery
Example use cases
This phase is the bulk of the project.
Development | Putting ideas into practice
Visuals mean nothing if not put into practice effectively. I'll format the visuals to make it easy to add across social media, your online presence, and print or video media.
Follow-up
After a month or so I'll follow up to see how implementation is going to ensure your brand's visual communication is a success.

What's included

  • Logo

    A responsive logo that works at every scale, and multiple use cases. Keeping your brand symbol and name easy to recognize and remember.

  • Colors

    A color palette that is unique to your brand. The colors will set your brand apart from the competition and give your business a vibrant personality.

  • Typography

    A minimal set of fonts that communicate your brand's tone of voice through text. These fonts will work across all use cases, and if possible seamlessly with every website.

  • Imagery

    Image guidelines to tell your brand story consistently. Image selection and guidelines to streamline your process for selecting photos, graphics, and illustrations that align with your brand's visual identity. Makes it easy to build trust with your audience every time you post or update your website.

Skills and tools

Web Designer

UX Designer

Web Developer

Figma

Framer

Shopify

Webflow

Wix

Industries

Fitness
Real Estate
Retail

More services

Modern Website Design

Example projects

STARTING AT

$2,580

fixed rate