What's included

• Brand Questionnaire

  A series of questions used for me to get to the nitty gritty of your brand. There is also space for you to share your inspiration and raise any questions/concerns.

• Brand Moodboard

  A moodboard put together to provide overarching creative direction for the project and for future work

• Logosuite

  A fully custom suite of logos including primary, secondary, logomark, favicon, etc

• Colour Palette

  A fully custom colour palette adhering to contrast/accessibility regulation.

• Typography

  Primary, Secondary, and accent fonts with guidelines on how to use them appropriately. *font licensing is not included

• Brand Research & In-depth Strategy

  The Brand Core - Purpose, Vision, Mission, Values Brand Persona - Personality, Voice, Tagline Brand Positioning - Target Audience, Competitor Landscape, Business Goals

• Brand Guidelines

  A set of rules and standards that define the overall look and feel of a brand. They ensure consistency across all touch points and help build strong brand recognition.

• Brand Mockups

  A set of images showing your brand in-use to provide context and creative direction.

• 2x Print or Digital Collateral of your choice*

  i.e business cards, patterns, merchandise etc