B2B Growth Strategy
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About this service
Summary
Launching a startup or entering a new market is an exciting journey, but it comes with its challenges. I’m here to take the heavy lifting off your shoulders by providing comprehensive GTM validation services. With my expertise in market research, channel-market fit strategy, and validation testing, I ensure that your startup is set up for success from the get-go. I’ll support everything from design and development to lifecycle marketing initiatives and demand generation - if you'd prefer me too, allowing you to focus on your core vision.
Process
Market Research and Sizing: Conduct thorough market analysis to identify opportunities and assess the potential size of your target market, ensuring your startup is positioned for growth.
Channel-Market Fit Strategy: Develop a tailored strategy that aligns your Ideal Customer Profile (ICP), messaging, and creatives to maximize engagement and conversion.
incl. Design and development of Campaign landing pages and marketing automation tools
Validation Testing: Implement rigorous testing protocols to validate your business concept, ensuring that it meets market demands and resonates with your target audience.
Data Reporting: Provide detailed data insights and reports that track performance metrics, helping you make informed decisions as you navigate the early stages of your startup.
FAQs
What strategies do you use to ensure product validation for my SaaS company?
For product leaders like you, I implement a structured approach to validate product-market fit. This includes aligning product features with market needs through channel-market fit strategies, conducting validation testing, and providing detailed data reporting. My goal is to ensure your product resonates with users and meets their expectations before scaling. The strategy would also depend on your direction of the market and ICP properties, once aligned - fill me in if you're applying the bottoms-up (aka PLG motion, Middle-out, or top-down ( aka Sales-led ) motion )
As an aspiring founder, how can you assist me in developing a comprehensive GTM strategy?
I offer guidance through every step of building your business vision, from market research to crafting a robust go-to-market (GTM) strategy. I will help you simulate business scenarios, validate your ideas, and connect you with industry experts. This support will empower you to make informed decisions and build a strong foundation for your startup.
How do you help marketing leaders optimize campaigns and meet financial goals?
I provide insights into optimizing marketing campaigns by utilizing data analytics and real-time KPI monitoring. By aligning marketing strategies with sales efforts, I ensure that both teams work cohesively towards hitting top or bottom-line financial goals. My hands-on approach allows you to adjust campaigns dynamically based on performance metrics. We'll talk about the stack on our initial discussion 💗
What's included
GTM Strategy & Validation
➡️ Market Research and Sizing ➡️ Channel-Market Fit Strategy ( between ICP, Messaging and creatives ) ➡️ Validation testing ➡️ Data reporting ( For the most part, i'll be doing the heavy lifting for you if you'd like me to - from the design and development down to the lifecycle marketing initiatives and demand generation pieces )
Example projects
Skills and tools
Work with me