Website content that engages audiences

Adam Phillips

(0)

Starting at

2,000

About this service

Summary

I specialize in crafting compelling B2B website copy that effectively communicates your company's value proposition and drives conversions. Whether it's concise and persuasive landing pages, informative 'About Us' sections, or engaging product descriptions, I can tailor my writing style to your brand's voice and resonate with your target audience.

Process

Project Brief & Site Map:

• You provide a detailed project brief outlining your goals, target audience, desired tone of voice, and any specific requirements for the content.

• You also provide a site map indicating the structure of your website and the pages for which you need content.

• You share any relevant research materials, such as competitor analysis, customer surveys, or industry reports.

Content Development:

• Based on your project brief, site map, and research materials, I'll craft compelling, informative, and engaging copy that aligns with your brand voice and resonates with your target audience.

• I'll strategically incorporate relevant keywords for SEO optimization while maintaining a natural flow and readability.

Review & Revision:

• I'll submit the initial drafts for your review and feedback.

• We'll collaborate to refine the content, incorporating your suggestions and ensuring it meets your expectations.

• I can offer multiple rounds of revisions to ensure the final product is polished and perfect (first round of revisions is included as part of my service fee).

Final Delivery & Implementation:

• Once the content is finalized and approved, I'll deliver the final versions in your preferred format.

• I can also assist with implementing the content on your website, ensuring it's properly formatted and optimized for SEO.

• I'll provide ongoing support and guidance to ensure your website content remains effective and up-to-date.

FAQs

What is your typical process for creating website content?
My process begins with a comprehensive consultation to understand your goals, target audience, and brand voice. I then conduct thorough research and develop a content strategy tailored to your needs. This is followed by the creation of compelling copy, incorporating SEO best practices, and a final review and revision process to ensure the content meets your expectations.
How do you ensure the website content aligns with my brand voice and target audience?
I take the time to immerse myself in your brand guidelines, previous marketing materials, and target audience demographics. I also conduct interviews with key stakeholders to gain deeper insights into your brand personality and messaging. This ensures that the content I create reflects your unique voice and resonates with your intended audience.
What types of website content do you specialize in?
My expertise covers a wide range of website content, including landing pages, product/service descriptions, About Us pages, and other core website copy. I can also help develop website content strategies and style guides.
What is your turnaround time for website content projects?
Turnaround times can vary depending on the scope and complexity of the project. However, I always strive to deliver high-quality content within agreed-upon deadlines and maintain open communication throughout the process to ensure your satisfaction.
How do you handle revisions and feedback on the content?
I value your feedback and offer a collaborative approach to revisions. I typically include a round of revisions in my project proposals, and I'm happy to discuss additional revisions if needed. My goal is to ensure that the final product meets your expectations and effectively achieves your objectives.
How do you manage SEO?
While I specialize in crafting compelling website copy, I can incorporate your provided keywords into the content to optimize for SEO. I have a thorough understanding of keyword density and placement best practices. However, I typically rely on the client to generate the initial keyword list.

What's included

Understanding your business
• Interview SMEs within your company to source content if required.
Generating content
• Write up content based on your exacting requirements.
Delivering to your SEO requirements
• Provide the SEO keywords and keyword density.
Offering second drafts as part of service
• Enjoy a round of edits as part of the service included with the price.

Example projects