CRO UX/UI Designer – DTC E‑commerce

Starting at

$

75

/hr

About this service

Summary

I optimize DTC e‑commerce UX using data-driven design: improving conversion rates via layout tweaks, persuasive copy, visuals, and A/B testing.

Process

Goal & analytics review We define conversion goals, examine analytics, and prioritize key pages like PDP and cart.
In-depth UX/CRO audit A heuristic UX review, heatmaps, funnel drop-off analysis, and competitive benchmarking.
Quick wins & strategic wireframes Identify and apply low-hanging fruit (e.g. CTA optimization, mobile fixes), then design CRO wireframes.
A/B test design & setup Create variants (e.g., headlines, buttons), build test assets, define hypotheses, and configure tests.
Test monitoring & insights Run tests (2–4 weeks), analyze statistical significance, segment results (desktop vs mobile, new vs returning).
Reporting & iteration Consolidated report with findings, next-test roadmap, and ongoing support or handoff.

FAQs

  • What tools & data do you use for the audit?

    I leverage analytics (GA4), heatmaps/session recordings (Clarity/Hotjar/CrazyEgg), and funnel tools.

  • How long does the audit-and-test process take?

    Full audit and initial optimizations take 2–4 weeks. A/B tests typically run 2–4 weeks depending on traffic.

  • Do you iterate beyond first test?

    Absolutely, CRO is iterative. Insights inform next rounds of quick wins and deeper tests.

  • Can you handle implementation and reporting?

    Yes, I provide end-to-end service: design assets, implementation, test monitoring, and full insights and roadmap reports.

  • Will this reduce site speed or affect UX negatively?

    No, optimizations prioritize both UX and page load performance, tested before roll-out to avoid harm.

What's included

  • What can you expect

    UX audit (homepage, PDP, cart, checkout) CRO-focused wireframes & UI enhancements A/B test design assets and variants Implementation support and A/B test review reports

Recommendations

(4.8)

Pau Nicolas • Genera

Client • Dec 27, 2024

Es fantantico trabajar con Sasha

Jemel Richards • HERO FILMS

Client • Sep 6, 2024

Great client service

Carl Wilson • Luum Studio

Client • Jul 19, 2024

Sasha and her team were great partners. Very easy to work with, receptive to feedback, and brought great ideas to the table. Highly recommend!

Jordan Short • Luum Studio

Client • Jul 11, 2024

Jordan Short at Luum Studio hired Sasha and recommends working with them

Laura Korcik • Vila Health

Client • Jun 26, 2024

I can 100% recommend Sasha. Very professional, great and beautiful visual/ website design and concept skills and excellent communication. Looking forward to work with her again


Skills and tools

UI Designer

UX Designer

CRO Expert

Figma

Figma

Industries

E-Commerce