What's included

• Part I: Understanding your brand

  This stage of the process will have:

• ✏️ Meeting

  We will have a meeting (video call or in-person meet, whichever works). In this, we will get to know the founder, about the brand they are building, their key audience, values and core beliefs of the brand, and their USP.

• ✏️ Research

  We will start research of our own in which we will study the market, competitor, audiences, and then derive insights from it.

• ✏️ Developing Briefs

  With all the knowledge and insights, we will develop two briefs which will outline your brand personality. Out of these two, the brand founders can choose which path to take.

• Part II: Crafting your brand identity

  This stage of the process will have:

• ✏️ Moodboards and Presentation

  After this, we will develop 2 moodboards and craft 2 complete brand identity for you. We will present it to you. It will contain: Moodboard, Logo, typeface, color palette, and their application in real life.

• ✏️ Fine tune

  After choosing from the two identities, we will start refining the one you have chosen. In this, we will work on creating all the needed assets: logo, prints (business cards, letterhead), patterns, illustrations if needed, and social media templates.

• Part III: Delivering your brand assets

  This stage of the process will have:

• ✏️ Brand assets and guidelines

  After finalising everything, we will hand over all the assets in every format needed. Along with it, we will provide you the brand guideline which will inform you on using the assets uniformly across all the digital and real-world platforms. Let’s connect and build a future brand together!