This stage of the process will have:

We will have a meeting (video call or in-person meet, whichever works). In this, we will get to know the founder, about the brand they are building, their key audience, values and core beliefs of the brand, and their USP.

We will start research of our own in which we will study the market, competitor, audiences, and then derive insights from it.

With all the knowledge and insights, we will develop two briefs which will outline your brand personality. Out of these two, the brand founders can choose which path to take.

This stage of the process will have:

After this, we will develop 2 moodboards and craft 2 complete brand identity for you. We will present it to you. It will contain: Moodboard, Logo, typeface, color palette, and their application in real life.

After choosing from the two identities, we will start refining the one you have chosen. In this, we will work on creating all the needed assets: logo, prints (business cards, letterhead), patterns, illustrations if needed, and social media templates.

This stage of the process will have:

After finalising everything, we will hand over all the assets in every format needed. Along with it, we will provide you the brand guideline which will inform you on using the assets uniformly across all the digital and real-world platforms. Let’s connect and build a future brand together!