Brand Strategy & Visual Identity by Marcella FagundesBrand Strategy & Visual Identity by Marcella Fagundes
Brand Strategy & Visual IdentityMarcella Fagundes
Cover image for Brand Strategy & Visual Identity

Brand Strategy & Visual Identity

A strategy-led brand built to make your business look established from day one. We start by defining your positioning, audience, and story, then turn that into a visual identity with clear art direction and a scalable system you can grow with.

What you get

BRAND STRATEGY
Market visual research, market opportunity, positioning, audience, brand market audit.
VISUAL IDENTITY
Logo, icon, color palette, typography, and supporting graphics, including brand applications tailored to your needs – business card, tote bag, mug, social media feed, website header.
BRAND GUIDELINES
A simple system so every touchpoint stays consistent
Best for: founders and early-stage startups who want to launch looking credible, premium, and ready to lead their category.

Timeline

A typical project takes 4 weeks, depending on how quickly we can review and give feedback together.
WEEK 1: Discovery & research
Meeting 1: We go through your business, your audience, and any material you already have.
I run market research and an audit to see where your opportunity is.
WEEK 2: Strategy & creative directions
Meeting 2: We review the market analysis together and define where you feel confident positioning your brand.
I create three creative directions for your brand.
Meeting 3: We review the directions together and choose the one that best fits your vision.
WEEK 3: Development
I develop the chosen direction: detailed visuals, brand applications, and supporting graphic elements.
Meeting 4: We review the full brand together and note any modifications.
WEEK 4: Refinement & delivery
I apply your modification requests.
Final delivery: all brand assets in a folder (png. and svg. files) and brand guidelines (PDF).

Pricing

$2,500.00 Introductory pricing for the first three clients in Contra.
FAQs

Marcella's other services
Starting at$2,500
Duration4 weeks
Tags
Brand Designer
Brand Strategist
Service provided by
Marcella Fagundes Belo Horizonte, Brazil
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Followers
Brand Strategy & Visual IdentityMarcella Fagundes
Starting at$2,500
Duration4 weeks
Tags
Brand Designer
Brand Strategist
Cover image for Brand Strategy & Visual Identity

Brand Strategy & Visual Identity

A strategy-led brand built to make your business look established from day one. We start by defining your positioning, audience, and story, then turn that into a visual identity with clear art direction and a scalable system you can grow with.

What you get

BRAND STRATEGY
Market visual research, market opportunity, positioning, audience, brand market audit.
VISUAL IDENTITY
Logo, icon, color palette, typography, and supporting graphics, including brand applications tailored to your needs – business card, tote bag, mug, social media feed, website header.
BRAND GUIDELINES
A simple system so every touchpoint stays consistent
Best for: founders and early-stage startups who want to launch looking credible, premium, and ready to lead their category.

Timeline

A typical project takes 4 weeks, depending on how quickly we can review and give feedback together.
WEEK 1: Discovery & research
Meeting 1: We go through your business, your audience, and any material you already have.
I run market research and an audit to see where your opportunity is.
WEEK 2: Strategy & creative directions
Meeting 2: We review the market analysis together and define where you feel confident positioning your brand.
I create three creative directions for your brand.
Meeting 3: We review the directions together and choose the one that best fits your vision.
WEEK 3: Development
I develop the chosen direction: detailed visuals, brand applications, and supporting graphic elements.
Meeting 4: We review the full brand together and note any modifications.
WEEK 4: Refinement & delivery
I apply your modification requests.
Final delivery: all brand assets in a folder (png. and svg. files) and brand guidelines (PDF).

Pricing

$2,500.00 Introductory pricing for the first three clients in Contra.
FAQs

Marcella's other services
$2,500