I work with sport performance brands and licensed apparel teams who need more than execution — they need someone who understands how a product tells a story before anyone reads the hang tag.

My work sits at the intersection of function and identity. Running, training, and outerwear are demanding categories. Every silhouette carries a promise. Every colorway signals belonging. I bring the design discipline and category depth to make those decisions intentional.

Creative direction from concept through delivery. Seasonal product narratives, collection architecture, colorway strategy, graphic language, and brand worldbuilding for sport performance lines. I've worked across licensed and unlicensed product — from team uniforms to retail collections — with a consistent focus on elevating how sport brands communicate through what they make.

Brands building something with conviction. Emerging performance labels, licensed sport programs, and established teams who want their product to feel as considered as it performs.

Product that earns loyalty. Collections with a point of view. Creative systems your team can build on.