What's included

• Brand Questionnaire

  The client will receive a questionnaire to help assist identifying market and concept opportunities

• Moodboards

  Based off of insights from questionnaire, the client will receive up to 3 moodboards for the visual direction to explore.

• Sketches

  Sketching out potential concepts to refine and review. Will be presented up to 3 final sketches to choose one in order to further explore.

• Concept Refinement

  Taking the decided sketch and refining it to be a polished example. Will present up to three final ideas along side suggested typography options.

• Color Treatment

  Once the final idea concept is chosen, then specific color treatments will be explored

• Guideline

  After color, concept, and type are determined. The client will then have a simple styleguide created around the logo made to be used as a reference for consistent use.