Logo + StyleguideRiley Jones
The process involved takes insights from learning and understanding the brand and it's needs and then ideating and exploring how a relevant logo concept can be explored.
Once explored, the process begins to refine the mark and it's complimentary attributes of color and type that will result into a compelling final composition to be used across brand touchpoints.
What's included
Brand Questionnaire
The client will receive a questionnaire to help assist identifying market and concept opportunities
Moodboards
Based off of insights from questionnaire, the client will receive up to 3 moodboards for the visual direction to explore.
Sketches
Sketching out potential concepts to refine and review. Will be presented up to 3 final sketches to choose one in order to further explore.
Concept Refinement
Taking the decided sketch and refining it to be a polished example. Will present up to three final ideas along side suggested typography options.
Color Treatment
Once the final idea concept is chosen, then specific color treatments will be explored
Guideline
After color, concept, and type are determined. The client will then have a simple styleguide created around the logo made to be used as a reference for consistent use.
Example work
Riley's other services
Starting at$3,000
Tags
Adobe Illustrator
Figma
Brand Design
Logo Designer
Service provided by
Riley Jones St. Louis, USA
- 1
- Paid projects
- 6
- Followers
Logo + StyleguideRiley Jones
The process involved takes insights from learning and understanding the brand and it's needs and then ideating and exploring how a relevant logo concept can be explored.
Once explored, the process begins to refine the mark and it's complimentary attributes of color and type that will result into a compelling final composition to be used across brand touchpoints.
What's included
Brand Questionnaire
The client will receive a questionnaire to help assist identifying market and concept opportunities
Moodboards
Based off of insights from questionnaire, the client will receive up to 3 moodboards for the visual direction to explore.
Sketches
Sketching out potential concepts to refine and review. Will be presented up to 3 final sketches to choose one in order to further explore.
Concept Refinement
Taking the decided sketch and refining it to be a polished example. Will present up to three final ideas along side suggested typography options.
Color Treatment
Once the final idea concept is chosen, then specific color treatments will be explored
Guideline
After color, concept, and type are determined. The client will then have a simple styleguide created around the logo made to be used as a reference for consistent use.
Example work
Riley's other services
$3,000