Social Media Content + Strategy

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About this service

Summary

In today's landscape, the manner in which you showcase your business on social media holds greater significance than ever before. We will collaborate to produce distinctive social media content that effectively reaches your desired audience, fosters uniformity and relevance, and enhances your brand's visual distinctiveness.
Who should consider this package:
You already have an established brand and/or social media for your brand, but you're looking for a more thoughtfully designed and curated feed that will help you reach your ideal target audience.
Why should you work with me?
I am an enthusiastic designer and art director with a formal education and experience in design and strategic communications. Over the course of my journey, which includes graphic design and marketing studies, freelance work, agency collaborations with diverse brands, and personal creative endeavors, I've honed my ability to think strategically and solve creative challenges effectively.
Now, I invite you to join me on this journey. My passion lies in harnessing my creative skills and unique design perspective to assist your brand in reaching its full potential. With my distinct viewpoint and comprehensive skillset, I aim to provide guidance and empower you to propel your business forward. The true triumph of a brand lies in its genuine connection with its audience, and I'm here to help you cultivate a loyal following that shares your deep belief in your brand's mission
What our process will look like:
Step 1: We will discuss your vision, and goals for working together and establish deliverable timelines
Step 2: Social Strategy and Content Pillars. I'll commence by researching your target audience and performing a competitive analysis. Using these insights, I'll develop content pillars, which are essentially various post types and thematic ideas to fuel your content creation.
Step 3: Establishing a Visual Direction. A customized mood board will be crafted to set the visual tone for your social media presence. This mood board will incorporate distinct color palettes, typography selections, and other brand elements. Together, we will shape a social media aesthetic that seamlessly aligns with your brand identity and effectively communicates the image you wish to convey to your audience. Additionally, this phase encompasses the design of Instagram highlight covers.
Step 4: Thoughtfully Designed Social Posts and Stories. I will dedicate effort to produce approximately 15 carefully crafted static and dynamic social media posts, along with 5 pre-designed Instagram story templates. The precise number of posts may be adjusted to suit the specific requirements of your brand.
Step 5: Revisions. Sample drafts will be sent + discussion of any edits if needed.
Step 6: Project delivery. I will send over your curated Instagram feed and hand off all deliverables .

What's included

  • Social Strategy

    Content Pillars + Target Audience deck you can reference

  • Personalized Mood Board 

    your point of reference for the look and feel of your social media

  • 12 IG posts

    combining your current branding and photography + customized graphic design work (both static and motion)

  • 5 IG templated stories

    for you to use and reuse

  • Curated Instagram feed layout with caption ideas

    how to best layout the posts from a design standpoint, and a list of caption ideas 


Skills and tools

Art Director
Graphic Designer
Content Creator
Adobe Illustrator
Adobe Photoshop
Adobe XD
Canva
Figma

Work with me