A set of visual guidelines for your brand. Don’t look at this as a set of stringent rules, but more of a visual framework to play within. They can be as simple as a single page, but they’re value is immense. At their core, they contain the brand’s color palette, typefaces, and proper logo applications, but can extend to other important touchpoints for the brand from advertising to social media to photography and beyond. Use this document to keep your visuals and voice constistent, building trust with your audience.