B2B Email / eDM Campaign Development, Strategy & Execution by Michael WattB2B Email / eDM Campaign Development, Strategy & Execution by Michael Watt

B2B Email / eDM Campaign Development, Strategy & Execution

Michael Watt

Starting at

3,000

About this service

Summary

End-to-end impactful, proffessional B2B email campaigns covering assessment, list validation, design, build, and reporting.

Strategic planning combined with creative design for effective, brand-aligned messaging.

Strong project management ensures flawless execution and measurable results. Experienced in managing email campaigns to audiences of 10,000+ contacts with accuracy and compliance.

Deliverables

1. Content & Target Market Assessment

Review of audience data and content to define the right message and segments. Includes validation of initial mailing lists to ensure accuracy before launch.

2: Campaign Strategy & Creative Design

Development of a campaign plan covering segmentation, messaging, and scheduling. Includes an email mockup to confirm design and brand alignment prior to build.

3: Email Build, Testing & Deployment

Final build based on the approved mockup with optimized copy and responsive templates. Includes A/B testing, programmed resends to non-openers or non-clickers, and full QA before deployment.

Campaign Reporting & Final Engagement List

Post-campaign report with metrics on opens, clicks, and conversions. Includes delivery of a cleaned engagement list showing responders, non-openers, and unsubscribes for future use.

What's included

1. Content & Target Market Assessment
Review of audience data and content to define the right message and segments. Includes validation of initial mailing lists to ensure accuracy before launch.
2: Campaign Strategy & Creative Design
Development of a campaign plan covering segmentation, messaging, and scheduling. Includes an email mockup to confirm design and brand alignment prior to build.
3: Email Build, Testing & Deployment
Final build based on the approved mockup with optimized copy and responsive templates. Includes A/B testing, programmed resends to non-openers or non-clickers, and full QA before deployment.
Campaign Reporting & Final Engagement List
Post-campaign report with metrics on opens, clicks, and conversions. Includes delivery of a cleaned engagement list showing responders, non-openers, and unsubscribes for future use.

Duration

2 weeks

Skills and tools

Email Automation

Marketing Strategist

Project Manager

Adobe InDesign

Asana

MailChimp

Marketo Engage

Salesforce