What's included

• Logo Design

  A logo is the visual symbol of the brand. This includes: Primary logo Secondary logo (if applicable) Icon or brand mark version Logo variations for dark/light backgrounds Delivered in various file formats (.AI, .EPS, .PNG, .JPG, .SVG).

• Color Palette

  A defined set of brand colors (primary and secondary) with color codes for print (CMYK), web (HEX), and digital (RGB) use. This ensures consistency across all media.

• Typography System

  Fonts chosen to represent the brand. This includes: Headline font Body text font Web-safe alternatives Also includes font weights, sizes, and usage guidelines.

• Brand Guidelines Document (Brand Book or Style Guide)

  A detailed document compiling all visual and verbal brand elements, with rules on how to use them. It includes: Logo usage Color and type guidelines Voice/tone direction Imagery style Do's and don'ts This ensures consistency when multiple people or teams are working on the brand.

• Business Collateral Design

  Branded materials for communication and professionalism, like: Business cards Letterheads Email signatures Envelopes Presentation templates (PowerPoint or Google Slides)

• Social Media Branding Assets

  Custom graphics for social platforms. Typically includes: Profile pictures Cover images/banners Highlight icons (Instagram) Branded templates for posts and stories Designed for platforms like Instagram, Facebook, LinkedIn, and Twitter/X.

• Brand Strategy Document

  This is the foundational guide that outlines the mission, vision, core values, target audience, brand personality, and positioning. It serves as the North Star for all brand-related decisions and creative work.