Smart Logo Design & Brand Identity

Vitalii Nadkernychnyi

Contact for pricing

About this service

Summary

I prefer logic and structure. You will get the result in accordance with modern design trends. Check out my portfolio and see for yourself!

Process

Brand Discovery & Strategy Before designing, I dive deep into your brand’s essence—its mission, values, audience, and market positioning. This phase includes competitor analysis and moodboarding to establish a clear direction.

Concept Development & Sketching I explore multiple creative directions, sketching initial logo ideas and structuring brand identity elements. This ensures a solid foundation before moving to digital execution.

Logo & Visual Identity Design The strongest concepts are refined into high-quality digital designs, incorporating typography, color theory, and scalability principles. This stage also includes variations like responsive logos, icons, and monochrome versions.

Brand System & Assets Creation Beyond the logo, I design supporting brand elements—color palettes, typography systems, patterns, and visual guidelines—to create a cohesive identity across all platforms.

Refinements & Finalization Based on feedback, I fine-tune the designs to ensure clarity, uniqueness, and usability. Multiple revision rounds are included to perfect the final brand assets.

Brand Guide & Asset Delivery A comprehensive brand style guide is created, outlining logo usage, typography, color specifications, and best practices. Final files are provided in all necessary formats for both digital and print applications.

FAQs

How is the price calculated?
The final cost is influenced by the timing and the following factors (using the example of presentation development): scope of the presentation; visual style; the presence of animations; use of stock images; complexity of infographics; number of slides of the same type; availability of the necessary material
What are the guarantees for services?
During development. I share the different stages of creating a presentation, make minimal changes, and correct shortcomings. At the end of the cooperation. I support the created projects and provide assistance in case of future questions
Are edits paid for?
Minor adjustments during development are not paid for. For example: tightening text, adding a paragraph, replacing an image. Large-scale corrections, such as changing the style and/or structure, are charged additionally
Are there any discounts?
Regular customers (from 3 cases) receive discounts of up to 30%

What's included

Primary Logo & Variations
Description: A professionally designed, versatile logo that represents your brand’s identity. Includes multiple variations for different use cases. Format: AI, EPS, PNG, JPG, SVG (vector & web-ready formats) Quantity: 1 primary logo + alternate versions (monochrome, responsive, icon mark, etc.) Revisions: Up to 2 free revision rounds. Additional: Scalable and optimized for both digital & print use.
Brand Color Palette & Typography Guide
Description: A carefully curated set of brand colors and font selections to ensure visual consistency across all platforms. Format: PDF, HEX/RGB/CMYK color codes, OTF/TTF font recommendations Quantity: 1 brand color palette + 2–3 font pairings (optional). Revisions: Up to 2 free revision rounds. Additional: Includes usage guidelines to maintain brand consistency.
Brand Style Guide
Description: A detailed document outlining how to use your brand elements correctly, ensuring a strong and cohesive brand identity. Format: PDF, digital brand board. Quantity: 5–10 pages covering logo usage, spacing, colors, typography, and do’s & don’ts. Additional: Ideal for teams, designers, and marketing professionals to keep branding aligned across all touchpoints.

Example projects