Brand Identity

Starting at

$

1,200

About this service

Summary

A strong, clear, and consistent brand identity starts with understanding the brand itself. Through a simple questionnaire, key elements like mission, audience, and visual preferences are explored. From there, a strategy is developed to define the brand’s personality, positioning, and messaging.
Once the foundation is set, the visual identity is designed to ensure everything aligns with the brand’s vision. The result is an identity that makes the brand stand out and stay memorable.
This service is perfect for:
New businesses looking to establish their identity from scratch.
Existing brands that need a fresh, modern update.
Businesses rebranding to better align with their growth or market shift.
Anyone who wants a professional and strategic brand presence.

Process

1. Discovery – Understand your brand, vision, and goals. 2. Research – Analyze industry trends and competitors. 3. Concept Development – Create logo and identity concepts. 4. Refinement – Fine-tune the best direction based on feedback. 5. Delivery – Provide final files and brand guidelines.

FAQs

  • How much does it cost to design a logo and brand identity?

    Pricing depends on the scope of the project. I offer different packages based on your needs—let’s discuss your brand goals, and I’ll provide a quote

  • How long does the process take?

    A typical logo and brand identity project takes 1-3 weeks, depending on the complexity and revision rounds.

  • Do you offer revisions? How many?

    Yes, I include 2 revisions in the package to ensure you’re happy with the final design. Additionally, if you exceed the included revisions, extra revisions will come at an additional cost.

  • Will I own the final logo and brand assets?

    Yes! Once the project is completed and the final payment is made, you receive full ownership and usage rights.

What's included

  • Brand Strategy

    A clear plan that defines the foundation and direction of a brand. It includes the brand’s purpose, mission, and vision, outlining what it stands for and where it’s headed. we'll also covers brand values, positioning, and target audience to ensure the brand connects with the right people. The strategy sets the tone for communication by defining the brand voice, messaging, and key statements.

  • Logo Files

    Primary logo (full-color) Secondary/alternate logo variations (e.g., stacked, horizontal, monogram)

  • Vector Files (Scalable & Editable)

    AI (Adobe Illustrator) file, EPS (Encapsulated PosScript), SVG (Scalable Vector Graphics),

  • Raster Files (For Digital & Print Use)

    PNG, JPEG, SVG, and high-resolution vector files (AI, EPS, PDF)

  • Brand Color Palette

    Primary and secondary brand colors HEX, RGB, CMYK, and Pantone codes for consistency

  • Typography & Font Guidelines

    Recommended brand fonts for headings, body text, and accents Font usage rules.

  • Brand Guideline Document

    A document outlining how to use the logo and maintain brand consistency, including: Logo usage rules (dos and don’ts), Color application and combinations, Typography hierarchy and spacing guidelines, Image and icon style recommendations, Brand tone and visual direction.

  • Digital & Print Assets (stationeries)

    Email Signature (Consistent branding for professional emails). Business Cards (Print-ready and digital versions). Letterhead & Invoice Templates (For official communication). Presentation Template (Branded Google Slides or PowerPoint).

  • Social Media Kits

    Social Media Templates (Post templates for Instagram, LinkedIn, Twitter, etc.).

  • Packaging & Merchandise

    Branded Packaging Design (For physical products). Merchandise Mockups (T-shirts, hats, tote bags, etc.).

Recommendations

(5.0)

Jide Ladipo

Client • Mar 24, 2025

Abiodun is a fantastic and creative graphic designer with the ability to bring your vision to life in a unique and compelling way. I have worked with Abiodun on several projects, and he has consistently proven to be professional, talented, and highly detail-oriented. His ability to translate ideas into visually stunning designs sets him apart, and his dedication to delivering high-quality work makes him a valuable asset to any project. I highly recommend Abiodun for anyone in need of a skilled a


Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma