What's included

• Content Strategy:

  Detailed document outlining the overall social media goals, target audience analysis, tone of voice, key messaging, and content themes. Identification of relevant content types (such as articles, videos, infographics, etc.) and how they align with the brand's objectives. Competitive analysis highlighting strengths, weaknesses, and opportunities for content differentiation.

• Content Writing and Design:

  Engaging and compelling written content tailored for various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) consistent with the established content strategy. Creation of visually appealing graphics, including images, illustrations, and/or videos, designed to enhance the storytelling and brand identity.

• Content Calendar:

  Monthly, or weekly content calendars outlining the specific content to be posted on each social media platform. Scheduled posting times optimized for maximum audience engagement and reach. Integration of key events, holidays, and trending topics relevant to the brand's niche to keep the content calendar dynamic and timely. Collaboration and approval workflows to ensure smooth execution and timely delivery of content.