What's included

• Mood Board & Creative Direction Document

  I will conduct my research and competitor analysis and I'll create the brand's strategy, the creative direction for each brand element and a mood board that will show visuals that match the style we are aiming for.

• Logo files

  I am creating a complete logo suite featuring different logo variations to ensure your logo is versatile and easy to be used for different applications. I will send you all types of files: source files, PNG, JPG, SVG, EPS, PDF

• Color Palette & Brand's Typography Selections

  I will create a complete color palette and a typography system based on the mood board and creative direction we established at the first step.

• Custom Pattern

  I will create custom brand patterns that can be used on packaging, social posts and marketing material.

• Custom Icons or Illustrations

  I will create custom brand elements (icons or illustrations) that can be used across all touchpoints such as social posts, packaging etc. to make your brand more memorable.

• Brand Guidelines

  I will create a document that will include the color palette, guidelines for proper brand identity use, typography, brand assets & graphics guide.