2. Customer Journey: I will ask you to walk me through your current customer journey. Depending on your business model, whether it involves wholesale and distribution or strictly direct-to-consumer e-commerce, the customer journey may vary. For a direct-to-consumer e-commerce brand, it could involve various stages, starting from advertising or events, influencers or ambassadors, social media presence, homepage of your website, product pages, product content, and finally, the checkout process.