Creative Brand Identity Design

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About this service

Summary

I offer comprehensive brand identity design services that transform your vision into a unique and cohesive brand experience. My approach combines personalized consultations, creative design concepts, and meticulous attention to detail, ensuring each element resonates deeply with your audience and sets your brand apart.

Process

Research and Inspiration
I conduct thorough research and create mood boards to gather inspiration, including color palettes, typography, and design styles that align with your brand’s identity.
Initial Concepts
Based on our discussion and research, I develop initial design concepts, including sketches and preliminary visual ideas, for your review.
Design Presentation
I present the primary logo design along with detailed explanations of typography, color choices, and overall themes. This stage includes your feedback and any requested adjustments.
Refinement and Finalization
After incorporating your feedback, I refine the design and finalize the logo and other brand identity elements, ensuring they meet your expectations and align with your brand’s goals.
Delivery of Assets
I provide all necessary files, including source files and various formats for different uses. This also includes a comprehensive brand style guide, mockups, and any additional design elements.

FAQs

  • How long does the brand identity design process take?

    The process usually takes about 2 to 3 weeks. If there are revisions or additional requirements, the timeline may extend up to 4 weeks.

  • What is included in the brand identity design package?

    The package includes logo design, secondary logo variations, typography selection, color palette, brand patterns, stationery design, Canva social media templates, and a comprehensive brand style guide. The Packege is also customized depend on your needs.

  • How will we communicate?

    We’ll use Google Meet for video calls to discuss the project and present concepts. For shorter communications, we can use email or phone calls, depending on your preference.

  • Will I receive digital and print-ready files?

    Yes, you will receive all necessary files, both digital and print-ready, often referred to as "ready-to-use collaterals.

  • Is post-work support available?

    Yes, I offer 2 months of support following project completion. Feel free to reach out with any questions or if you need assistance with implementing any design elements.

What's included

  • Primary Logo Design

    A distinctive and original primary logo that reflects your brand’s essence. This includes: Multiple design concepts. Revisions based on your feedback. Final logo in various formats for different uses.

  • Secondary Logo Design

    An alternative version of the logo for flexible applications and different contexts, maintaining brand consistency.

  • Logo Mark

    A simplified and standalone visual element that represents your brand in a clean and iconic form.

  • Typography

    A selection of typefaces that complement your brand identity. This includes recommendations and potential font options for purchase.

  • Color Palette

    A custom-designed color palette with multiple options to choose from, tailored to your brand’s personality and style.

  • Brand Patterns

    Unique brand patterns to reinforce identity and create visual consistency across various touchpoints.

  • Stationery Design

    Editable designs for stationery items such as business cards, letterheads, and envelopes, created in Adobe Photoshop and Illustrator for easy customization.

  • Social Media Kit

    Customizable Canva templates for social media posts, ensuring a consistent and professional look across all platforms.

  • Brand Guidelines

    A detailed brand style guide outlining the usage of your logo, typography, color palette, and other design elements. This guide ensures consistency and coherence across all branding materials.

  • Mockups

    Visual mockups displaying how brand identity elements will appear in real-life applications, including business cards, signage, and digital media.

  • Source Files

    All essential source files in formats such as JPEG, PNG, SVG, PDF, EPS, and PSD, for various uses and future modifications.

  • Revisions

    Up to 3 rounds of revisions for each deliverable to refine and perfect the designs according to your feedback.

  • Post-Work Support

    Two months of support after project completion to address any questions or issues related to the brand identity and its implementation.


Skills and tools

Brand Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

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