What's included

• Logo

  Full color, solid black, and solid white Included files: High-quality image formats (transparent PNG, JPEG) Original vector (Editable PDF, EPS)

• Typography

  A selection of primary and secondary fonts. One primary font, and when to use it. Up to two secondary fonts, and when to use them. License-free fonts will be included in either TTF or OTF format. Fonts that require commercial licensing will need to have the license purchased separately. Adobe grants licensing of fonts selected through Adobe Fonts if you have your own active Adobe Creative Cloud subscription. We can discuss preference of commercial-free fonts, licensed fonts, or fonts found in Adobe Fonts.

• Color Palette

  A selection of primary and secondary colors, with RGB and CMYK values, and hex codes. Number of selected colors will vary.

• Imagery

  A selection of photographs, images, and/or illustrations. We can discuss preference of licensed stock photos, commercial-free photos, or guidance for photographic style if your preference is to work with original photographs. Original photographs are unavailable as a service. We can also discuss illustrations as a primary or secondary element of imagery, or no illustrations. Custom illustrations are available as an additional service.

• Brand Voice & Messaging

  Examples of the brand's personality in different contexts. Guidelines and mockups will be provided.

• Visual Application

  Mockups showcasing the logo, colors, and type in various applications relevant to the business. Mockups include: - Print or stationary - Social Media posts - Uniform or apparel - Outdoor advertisement

• Brand Guidelines

  A written and visual guide for logo, typography, and color palette usage. This will be available as a PDF.