Our illustrators know how to create a character that embodies exclusivity and brand personality. The creation of a brand personality usually includes a couple of stages. The illustrator starts researching the brand, target audience, and main business goals. Then, the illustrator proceeds with the conceptual sketch creation where main character features are developed. After choosing the main concept, our illustrator moves to a more detailed work on the character design. Colorful illustrations, that are created, help to animate and visualize the character for later use in different marketing products, including logos, packaging, websites, and social media.