Brand Character Creation

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Lovedeev Design

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Starting at

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About this service

Summary

The best idea you can come up with for your business is a brand character or a mascot.

Think about the main characters of M&M’s, or the Duracell Rabbit, or perhaps Mister Muscle?

Yep, once you create a mascot it increases your brand recognition and competitiveness right away.

Our illustrators know how to create a character that embodies exclusivity and brand personality. The creation of a brand personality usually includes a couple of stages. The illustrator starts researching the brand, target audience, and main business goals. Then, the illustrator proceeds with the conceptual sketch creation where main character features are developed. After choosing the main concept, our illustrator moves to a more detailed work on the character design. Colorful illustrations, that are created, help to animate and visualize the character for later use in different marketing products, including logos, packaging, websites, and social media.

We’re in love with creating brand characters and are ready to share this love with you.

Waiting for you in our arms.

Process

First, we go through the concept development stage. We conduct a briefing with the client to gather all the necessary information: description, target audience, and other details. A few days later, we present our drafts to the client, and after agreeing on the ideas, we proceed to implementation.

The creation of a character goes through three stages: sketch (a rough draft to agree on the shape), initial coloring of the character (agreeing on color combinations), and finalization (working with light, shadows, and background). At each stage, the character images are sent to the client for approval.

What's included

Custom Brand Mascot
A fully customized brand mascot designed from scratch, either hand-drawn or in 3D, based on the agreed concept and aligned with your brand’s identity. Includes 3–5 variations of the character with different poses, emotions, or outfits to fit various contexts (e.g., marketing, social media, packaging).
High-Resolution Files
Delivery of the mascot in multiple file formats: TIFF, PNG for web and digital use, and AI, EPS or SVG for scalable and print-ready formats. Optimized for social media, websites, and large-scale printing.
Style Guide for the Mascot
A brief document outlining: • Color palette, proportions, and usage guidelines for the character. • Tips on how to incorporate the mascot across branding materials for consistency.

Example projects