Visual Identity Package

Joanna Statucka

(0)

Starting at

3,500

About this service

Summary

If you have a new or evolving brand, and you're conscious of the value of good design and how it can help you, you're in the right place.

I'm Joanna 👋 — a designer, art director, and studio founder. Over the past years, I've been working with international clients (from the USA, Canada, UK, EU) specializing in beauty, wellness, tech and more.

As a studio, we create a hybrid team of creatives with a vast background in various areas of design, including those specializing in visual identity design. Thanks to the combination of our experience, we partner with ambitious clients, helping them achieve goals in a comprehensive way. Our mission is delivering thoughtful, creative solutions that resonate with your target audience, and help your business grow.

The final quote and timeline depends on the scope of work we both agree on, as we can adjust the package to meet your individual needs.

Our Process

Phase 1: Mood boarding

We meet over the call to get to know you and your brand better. We ask you to fill in the brief, and once it's ready we analyze it deliberately, diving deeper into your needs and goals. To help you stand out in the market, we also conduct the competition research. Based on the brief, research, and our experience, we deliver 2-3 mood boards to visualize suggested directions for the identity design.

Phase 2: Visual identity design

We develop 1-3 visual directions based on the mood board selected by you.

Each direction include 1-3 of the best logo concepts, and different selection of typefaces and color palette.

Based on your feedback, we go with one of the directions, and further develop it, applying any changes within 2-3 rounds, if needed.

Phase 3: Visual identity guide

We create a visual identity guide that describes guidelines for using the logo, typefaces, and color palette along with its values and examples of identity in use.

Phase 4: Delivery

We deliver all final files (the logo pack and the guide), so you can start using your brand new identity right away! We can go through them together over the call if you like, and in case you have any questions, we're always here for you.

What's included

Moodboards
2-3 collages that represent suggested visual directions  for the identity design.
Logo design
Complete package of logo files in different variants (logo, logotype, graphic mark, horizontal, vertical) and various formats (AI, PDF, SVG, PNG, JPG).
Key visual (social media templates)
Graphic design showcasing a coherent graphic motif, layout  of typography, the color palette in use. This can include editable social media templates for your brand created in Figma.
Visual identity guide
PDF file that describes guidelines for using logo, and provides color values and typefaces, along with examples in use.

Example projects