What's included

• Marketing Research

  Collecting open-source secondary data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations. Understanding business objectives and designing surveys to discover prospective customers’ preferences. Compiling and analyzing statistical data using modern and traditional methods to collect it. Perform valid and reliable market research SWOT analysis. Interpret data, formulate reports and make recommendations. Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation. Remain fully informed on market trends, other parties research and implement best practices.

• Digital Marketing

  Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Design, build and maintain our social media presence.

• Data Analytics

  Interpreting data, and analyzing results using statistical techniques. Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality. Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality. Identify, analyze, and interpret trends or patterns in complex data sets and visualize identified insights. Work with management to prioritize business and information needs. Locate and define new process improvement opportunities.

• Copywriting/Ghost-writing

  As a social strategist, I will do my fair share of strategic copywriting to pull in leads, gain followers, and build brands. In this service, I will proofread, edit copy, or provide the ghost-writing copy. Our initial call will determine the goals of your brand and niche. After this, I will follow up with specific deliverables!