Contractor agrees to perform a comprehensive audit of the Client’s website. The goal of this audit is to identify strengths, weaknesses, and areas for improvement, and to provide a written report outlining findings and list recommendations. Deliverables include findings and recommendations across five key categories: 1. Domain Overview – Sitewide performance report. 2. Keyword Research – Including keyword difficulty, value, and traffic potential. 3. Rank Checking – Current rankings for key search terms (page and site level). 4. Link Research – Analysis of incoming, outgoing, and internal link structure. 5. Page Grading – Review and performance grade for each page, including stats and issues. At project completion, Contractor will provide a comprehensive written report detailing findings, recommendations, and a quote for implementing those improvements (if Client wishes Contractor to complete the work).