Brand Identity & Visual Direction by Adrian OneaBrand Identity & Visual Direction by Adrian Onea

Brand Identity & Visual DirectionAdrian Onea

Your brand deserves more than a logo. This service builds a clear, stylish identity that tells your story across every platform. Whether you’re launching something new or leveling up your look, I’ll help you define a visual language that feels fresh, consistent, and unmistakably you.

What's included

Discovery, Questionnaire & Kickoff Call

This is where the foundation is set. You’ll complete a focused questionnaire, followed by a kickoff call in Figma where we dive into your goals, audience, and brand vision. I take the time to truly understand your story, challenges, and ambitions—so every design decision that follows is intentional and aligned.

3 Creative Brand Directions

This is where the brand begins to take shape. Using insights from discovery, I develop 3 distinct creative directions that explore different visual paths for your brand. Each direction captures a unique mood, style, and positioning, helping us align on the future look and feel before moving into refinement.

Deliverables

You’ll receive a complete, editable brand system designed for real-world use, including: - 3 unique brand concepts to choose from - 3 unique revisions for one of the concepts - Logo design system - Typography and color palette - Graphic elements (patterns, photography direction, illustrations) - Social media templates - Eight brand applications of your choice (fully editable in Figma) - Brand guidelines and toolkit

FAQs

Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.

Nope, you can keep your current logo, and I’ll build the rest of the system around it.

Yes, if needed! I can include Canva or Figma-based templates as an add-on.

Typically 2–3 weeks depending on feedback rounds and add-ons.

Not in this package, but I can offer it separately if needed.

Example work