Brand Identity & Visual Direction by Adrian OneaBrand Identity & Visual Direction by Adrian Onea

Brand Identity & Visual DirectionAdrian Onea

Your brand deserves more than a logo. This service builds a clear, stylish identity that tells your story across every platform. Whether you’re launching something new or leveling up your look, I’ll help you define a visual language that feels fresh, consistent, and unmistakably you.

What's included

Discovery, Questionnaire & Kickoff Call

This is where the foundation is set. You’ll complete a focused questionnaire, followed by a kickoff call in Figma where we dive into your goals, audience, and brand vision. I take the time to truly understand your story, challenges, and ambitions—so every design decision that follows is intentional and aligned.

3 Creative Brand Directions

This is where the brand begins to take shape. Using insights from discovery, I develop 3 distinct creative directions that explore different visual paths for your brand. Each direction captures a unique mood, style, and positioning, helping us align on the future look and feel before moving into refinement.

Deliverables

You’ll receive a complete, editable brand system designed for real-world use, including: - 3 unique brand concepts to choose from - 3 unique revisions for one of the concepts - Logo design system - Typography and color palette - Graphic elements (patterns, photography direction, illustrations) - Social media templates - Eight brand applications of your choice (fully editable in Figma) - Brand guidelines and toolkit

FAQs

Example work