Brand Identity & Visual Direction
Starting at
$
4,000
About this service
Summary
Deliverables
FAQ
FAQs
Is this just for new brands?
Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.
Do I have to use the logo you design?
Nope, you can keep your current logo, and I’ll build the rest of the system around it.
Will this include editable templates?
Yes, if needed! I can include Canva or Figma-based templates as an add-on.
How long does this take?
Typically 2–3 weeks depending on feedback rounds and add-ons.
Do you offer full brand naming or messaging too?
Not in this package, but I can offer it separately if needed.
What's included
Discovery, Questionnaire & Kickoff Call
This is where the foundation is set. You’ll complete a focused questionnaire, followed by a kickoff call in Figma where we dive into your goals, audience, and brand vision. I take the time to truly understand your story, challenges, and ambitions—so every design decision that follows is intentional and aligned.
3 Creative Brand Directions
This is where the brand begins to take shape. Using insights from discovery, I develop 3 distinct creative directions that explore different visual paths for your brand. Each direction captures a unique mood, style, and positioning, helping us align on the future look and feel before moving into refinement.
Deliverables
You’ll receive a complete, editable brand system designed for real-world use, including: - 3 unique brand concepts to choose from - 3 unique revisions for one of the concepts - Logo design system - Typography and color palette - Graphic elements (patterns, photography direction, illustrations) - Social media templates - Eight brand applications of your choice (fully editable in Figma) - Brand guidelines and toolkit
Example projects
Recommendations
(5.0)
Client • Jan 10, 2026
Recommended
Adrian did an excellent job creating the Lumius logo. Great taste, clean typography, and a strong brand feel. He was responsive, took feedback seriously, and delivered multiple variations plus final files in the right formats. Smooth collaboration from start to finish.
Client • Jan 5, 2026
Recommended
I’ve worked with Adrian on many projects over a long period of time, from brand design to web design. He understands both the creative and strategic side of design and knows how to turn ideas into products that actually support growth. He works fast, communicates clearly, and delivers consistently high-quality results. Adrian is thoughtful, detail-oriented, and a pleasure to collaborate with. I’d confidently recommend him to any startup or team looking for a strong designer.
Client • Dec 30, 2025
Recommended
Working with Adrian was a great experience. As an engineer, it was nice to be able to step back from design and focus on what I'm good at, leaving ux/ui and brand identity in his hands. Together we were able to bring our project from idea to completion within a single month.
Client • Dec 30, 2025
Recommended
Adrian is relentless in the best way, fast, responsive, and patient through tons of feedback loops. He takes messy client notes, turns them into clean iterations, and keeps shipping improved versions until everyone’s genuinely happy. Strong communication, great taste, solid results. Appreciate his dedication to his craft and perspective + persistence on design, UI/UX.
Client • Dec 30, 2025
Recommended
Adrian is an excellent addition to any design team. He's adapts to any challenge with a great attitude and is a pleasure to work with. In particular Adrian is skilled in web and app design using Figma, and he knows how to use the tool the right way. He is also a thoughtful and effective brand designer. Adrian worked for me for about 3 years and over that time he eagerly applied himself to dozens of projects. He learned new skills and advanced to a high level of proficiency.
Client • Dec 30, 2025
Recommended
I worked with Adrian for about two years while serving as the project manager on several design projects. He is creative, enjoyable to work with, and brings a solid skill set across web design, branding, and general design tasks. Adrian is familiar with multiple platforms and tools, learns quickly, and adapts well to new project needs. He collaborates well within a team environment and would be a valuable asset to any team looking for a versatile designer.
Duration
3 weeks
