What's included

• Discovery & Strategy

  A presentation with 6 competitor + 4 benchmark analysis, positioning map, brand strategy scope

• Tone of Voice & Creative Concept

  Trend & style inspiration for the identity, creative concept, tone of voice, and 2 moodboard to choose from for the design execution.

• Custom Logo design + up to two variations

  Up to two custom logo concepts aligned with the strategy and moodboard previously presented with their size and use variations or brandmark depending on the requirements for the brand.

• Color Palette

  A stunning color palette that matches our previous moodboard and separates the brand from its competitors. Includes color codes (Hex, RGB & CMYK).

• Type Suite

  A beautiful type selection that matches with the brand strategy and the logo concept presented, along with examples of how to be used (certified for commercial use).

• Brand Support Graphics

  Personalized graphics supporting the brand identity and based on the brand strategy trends and style inspiration (icons, vectors, textures, specific graphic effects or styles)

• Examples of Use / Mockups

  6 photographs showcasing the brand identity apply to objects or different uses in real life, as examples of how the brand will function and look in the world. (These are purely referential and are not included as editable deliverables)

• Social Media Templates

  6 Post and 4 instagram story templates applying the visual identity guidelines previously presented

• Brand Guidelines

  An editable file (Adobe Illustrator and PDF) showing examples of how to use the guidelines previously approved and including the brand assets ready to use.