What's included

• Brand mood board for design direction

  Collection of references to define the style and general visual direction.

• Brand strategy including the values and mission statement

  First draft version of the logo concepts (usually 3-5) based on the requirements and moodboard. 1 chosen concept will be turned into final version - Brand fonts (licenses sold seperately)

• Custom, hand drawn logo design including: Primary, Secondary, and Sub-mark Logo

  3 initial concepts and 3 revisions during process The chosen concept finished by our designers with all the fixes and improvements you will require.

• Brand guidelines packet – directions on how to use your logo, colors, and fonts

  Presentation that includes logo in different variations including logotype, logomark, favicon, color palett, fonts, DO/DONTs and examples of use. BONUS: Launch graphics BONUS: 2 Instagram reel cover templates