What's included

• Keyword research and strategy

  A comprehensive list of relevant keywords, including their search volumes, competition levels, and estimated costs. This document outlines the strategy for targeting these keywords across different campaign types (e.g., branded, non-branded, competitor).

• Ad copy and extensions

  I will provide multiple versions of compelling ad copy for each ad group, adhering to character limits and best practices. This will also include relevant ad extensions (e.g., sitelinks, callouts, structured snippets, etc) to enhance ad visibility and performance.

• Campaign structure and setup

  A detailed plan of how campaigns and ad groups will be organized, including settings for device targeting, location targeting, and ad scheduling. This document also covers the implementation of conversion tracking and any audience targeting strategies.

• Landing page recommendations

  Suggestions for which landing pages to use or optimizing current landing pages to improve quality scores and conversion rates. This includes recommendations for content, layout, and call-to-action placement.

• Performance reports and analysis

  Regular reports (monthly) detailing key metrics such as impressions, clicks, conversions, cost-per-click (CPC), and return on ad spend (ROAS). These reports include analysis of trends and insights to guide future strategy.

• Bid management and optimization

  Documentation of bid strategies employed, including any automated bidding use. This also covers ongoing adjustments made to bids based on performance data, and recommendations for budget allocation across campaigns.