Brand Design Services

Nischhal Subba

Starting at

$

55

/hr

About this service

Summary

Welcome to my professional "Brand Design Services"! As a highly experienced designer, I specialize in creating compelling and distinctive visual identities for businesses and organizations. A well-crafted brand identity is essential for standing out from competitors, building trust and recognition with your audience, and driving business growth.
My brand design services encompass a range of strategic and creative solutions tailored to your unique needs:
Brand Strategy: I collaborate with you to define your brand's core values, personality, and key differentiators. With a deep understanding of your business objectives, I develop a comprehensive brand strategy that informs all aspects of your visual identity and sets the stage for effective communication.
Logo Design: Your logo is the centrepiece of your brand identity. I craft custom logos that convey your brand's personality and values while being versatile, memorable, and scalable. My design process is highly collaborative, ensuring that the final product reflects your brand vision and resonates with your audience.
Visual Identity: I create a complete visual identity system, including colour palettes, typography, graphic elements, and imagery, that unifies your brand and creates a consistent look and feel across all touchpoints. My approach to visual identity design is highly strategic, ensuring that every element serves a specific purpose and aligns with your brand strategy.
Brand Guidelines: I develop brand guidelines that document your visual identity and provide clear guidance on using it effectively across all marketing channels. These guidelines ensure consistency and quality in your branding efforts and are essential for maintaining a strong brand over time.
Brand Collateral: I design various marketing materials and assets, including business cards, brochures, social media graphics, and website design, that bring your brand to life and help you connect with your audience. My design solutions are always tailored to your specific needs and goals, ensuring that every piece of collateral is highly effective and impactful.
If you're interested in working with me, please don't hesitate to contact me. I'm excited to help you develop a robust, effective brand identity that drives your business forward.

Process

1. Initial Consultation
Objective: Understand the client’s goals, vision, and unique challenges.
Details:
Schedule a 30-minute discovery call using the provided Calendly link.
Discuss the client’s industry, target audience, and desired outcomes.
Identify immediate needs and long-term objectives.
2. Research & Strategy Development
Objective: Lay the groundwork for a strong brand identity.
Details:
Conduct market and competitor analysis.
Define brand positioning, messaging, and target audience personas.
Share a Brand Strategy Document for client review and approval.
3. Conceptualization
Objective: Develop initial creative concepts based on research.
Details:
Brainstorm logo ideas, visual elements, and typography combinations.
Present multiple logo and identity options for client feedback.
Iterate based on the client’s preferences and suggestions.
4. Design Execution
Objective: Finalize and refine the visual identity.
Details:
Create high-resolution logo files in multiple formats (SVG, PNG, AI, etc.).
Design comprehensive Visual Identity Guidelines.
Develop marketing assets, including business cards, social media templates, and brochures.
5. Client Review & Feedback
Objective: Ensure the designs align perfectly with the client’s expectations.
Details:
Schedule a review session to present final deliverables.
Incorporate client feedback and finalize revisions.
Gain client approval for all assets.
6. Deliverables Handover
Objective: Provide all finalized assets and guidelines.
Details:
Deliver Brand Strategy Document and Visual Identity Guidelines in digital format.
Share all design files through a secure download link or client-preferred method.
Provide clear instructions on using the brand assets effectively.
7. Optional Ongoing Support
Objective: Offer continued guidance and updates for branding needs.
Details:
Periodic check-ins to assess branding consistency.
Support with new marketing campaigns or asset creation.
Update visual identity as the client’s business evolves.

What's included

  • Brand Strategy Document

    Description: A meticulously crafted document that forms the foundation of your brand. This includes: 1. Your brand's mission, vision, and core values. 2. Audience persona insights to connect with your ideal customers effectively. 3. Key differentiators that set your brand apart from competitors. 4. A strategic roadmap to align your brand identity with business goals. Purpose: 1. To ensure your branding decisions are guided by a unified strategy, enabling consistent messaging and positioning in the market. Who it’s for: 1. Ideal for new businesses defining their identity and established businesses refining their brand strategy.

  • Logo Files

    Description: Professionally designed logo files delivered in multiple formats for versatility, including: 1. Scalable formats: SVG, EPS, and AI files for professional printing and vector-based applications. 2. Web-friendly formats: PNG and JPEG optimized for digital use. 3. Black and white versions: Ensuring usability in all contexts, including watermarks and embossing. 4. Horizontal and vertical variations: Tailored for different layout requirements. Purpose: 1. To equip you with a logo that works seamlessly across all mediums, ensuring brand consistency. Who it’s for: 1. Perfect for startups building a new brand or businesses updating their logo for modern relevance.

  • Visual Identity Guidelines

    Description: A comprehensive document that defines how your brand visually presents itself, covering: 1. Logo usage rules: Specifications for size, placement, and exclusion zones. 2. Typography guidelines: Approved fonts, hierarchy rules, and use cases. 3. Color palette: Primary, secondary, and accent colors, with HEX, RGB, CMYK, and Pantone values for accurate reproduction. 4. Graphic elements: Icons, patterns, and imagery styles aligned with your brand's personality. 5. Do’s and Don’ts: Examples to ensure consistency across internal and external branding efforts. Purpose: 1. To provide your team and external vendors with a clear, actionable guide to maintain consistency in branding. Who it’s for: 1. Essential for any business looking to scale and maintain a professional image across multiple platforms.

  • Brand Collateral

    Description: Custom-designed marketing materials to represent your brand effectively, including: 1. Business cards that leave a lasting impression. 2. Brochures and flyers designed to communicate key information concisely. 3. Social media templates for consistent and visually appealing posts. 4. Website graphics optimized for user engagement. 5. Packaging designs, if applicable, for product-based businesses. Purpose: 1. To provide you with tangible assets that showcase your brand professionally in both print and digital spaces. Who it’s for: 1. Beneficial for businesses aiming to elevate their customer-facing materials to reflect their brand identity.

  • Ongoing Support

    Description: Periodic design consultations and updates to ensure your brand evolves with market trends, including: 1. Visual identity reviews: Refining designs as your brand grows. 2. Marketing strategy guidance: Recommendations on branding campaigns and audience engagement. 3. On-demand asset creation: Support for new campaigns, events, or rebranding efforts. Purpose: 1. To ensure your brand remains relevant, effective, and aligned with your long-term business goals. Who it’s for: 1. Ideal for businesses seeking a partner to adapt and grow their brand over time.

  • Brand Messaging Guidelines

    Description: A document that defines your brand's tone of voice, core messages, and taglines, including: 1. Example sentences for emails, social media, and advertisements. 2. Messaging for different audiences and scenarios (e.g., formal vs. casual). 3. Guidelines for maintaining a consistent voice across all communications. Purpose: 1. To help your team communicate effectively and maintain consistency in tone and messaging. Who it’s for: 1. Particularly useful for new businesses or those looking to refine their customer communication.

  • Competitor Analysis Report

    Description: A detailed analysis of your competitors’ branding strategies, including: 1. Visual identity comparison (logos, color schemes, etc.). 2. Messaging and tone of voice evaluation. 3. Strengths, weaknesses, and opportunities for your brand to differentiate. Purpose: 1. To understand the competitive landscape and position your brand uniquely. Who it’s for: 1. Businesses entering a crowded market or seeking to redefine their position.

  • Social Media Templates

    Description: A suite of ready-to-use social media post templates, optimized for: 1. Instagram, Facebook, Twitter, and LinkedIn posts and stories. 2. Campaigns, promotions, and announcements. Purpose: 1. To maintain a polished, professional look across social media channels. Who it’s for: 1. Small businesses and entrepreneurs managing their own social media.

Skills and tools

Brand Designer

Visual Designer

UX Designer

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

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