shopify Plus Checkout Extensibility Upgrade Data layer & GA4 GTM

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About this service

Summary

With the August 2024 deadline approaching, now is the time for Shopify Plus merchants to upgrade to Checkout Extensibility. This project will future-proof your checkout experience while unlocking more revenue-driving capabilities.
What I will Do For your Shopify business :
• Upgrade to Checkout Extensibility using Google Tag Manager
• Push data layer into LAX Sandbox to make checkout data available for custom analytics
• Build optimized data layer following Shopify documentation
• Add schema for tracking in GA4, Facebook, TikTok, Snapchat, Pinterest and Twitter
• user events and interactions on checkout pages
• Track user journey across checkout process to understand bottlenecks
• Track purchases with transaction and revenue data
• Setup dynamic value tracking Purchase
• Make data layer theme independent so it continues working if theme changes
With expanded tagging and custom event tracking, I unlock more actionable insights into checkout performance.
I'm confident this project will provide immense value. Please reach out to get started on a smooth Checkout Extensibility upgrade. Let's future-proof your Shopify Plus store today!

Process

Initial Call to Know More About Project
Discuss project goals, scope and timeline
Gather store details and requirements
Provide overview of process and milestones

FAQs

  • What is Checkout Extensibility for Shopify Store Plus Plan?

    Checkout Extensibility is a new feature from Shopify that allows merchants on the Plus plan to customize and enhance their checkout experience. It enables more flexibility in designing the checkout flow and integrating with third-party services.

  • How will you implement Checkout Extensibility?

    I will use Google Tag Manager to add the required custom javascript and data layer updates to enable the Checkout Extensibility features. This allows for quick and easy implementation without editing theme files directly.

  • Can you integrate Checkout Extensibility with Customer Events?

    Yes, I will push the enhanced data layer into Customer Events which will allow you to leverage the new information in the Shopify Plus LAX Sandbox. This enables building custom reports and segments using the checkout data.

  • Why should I upgrade to Checkout Extensibility?

    Upgrading before the August 2024 deadline will ensure no disruption to your checkout. It also unlocks more customization, flexible design, and advanced tracking of the critical checkout funnel. Let's future-proof your Shopify Plus store today.

What's included

  • Checkout Extensibility Upgrade

    DataLayer push into customer event as GA4 Schema + Conversion Tracking with GTM


Skills and tools

Digital Marketer
Marketing Analytics Specialist
Facebook Pixel
Google Ads
Google Analytics
Google Tag Manager
Shopify

Industries

Analytics
Shipping
Social Shopping

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