What's included

• Stylescapes

  Stylescapes are the bridge between design thinking and visual design. They are a low-risk tool that benefits both the designer and the client in that they are quick to set up and help get everyone on the same page visually. Three stylescapes. Revision on chosen stylescape as needed

• Logo Design

  Three logo design concepts with up to two rounds of revision on the chosen concept.

• Typography & Colour Exploration

  Colour and Typography exploration.

• Collateral

  Social media templates (profile pictures, cover photos, etc.). Any other print collateral can be discussed and added to the project scope as needed.

• Brand Usage Guidelines

  In order for any brand to be successful, it needs to be presented to the right people – and in the right way. That’s why before we finish the project, we make sure we develop any collateral that we feel is needed to make the greatest impact on your target audience. This could be anything from business cards to a full-fledged website and is something we will have carefully planned much earlier in the design process and now that we have an identity to show off, we go ahead and put this into practice. Finally, I create a concise set of guidelines that your company will use to implement this strategy for years to come.

• Delivery

  All deliverables provided in file format options for both digital and print applications.