I help brands understand, evaluate, and improve the way they use their visual identity. Through a strategic audit, I analyze the existing brand system, identify strengths and opportunities, and provide clear recommendations to make it more coherent, effective, and aligned with the brand’s goals.

Ideal for brands that already have an identity but need a clearer direction, better consistency, or support with its implementation.

01 — Understand. We start by understanding your brand. We review your goals, challenges, existing identity, and the way it is currently being used across different touchpoints.

You receive: Brand assessment + review of existing materials.

02 — Evaluate. We identify what’s working and what can improve. We analyze the visual identity, looking at its consistency, hierarchy, applications, and overall alignment with the brand.

You receive: A detailed audit with strengths, weaknesses, opportunities, and actionable recommendations.

03 — Guide. We turn the findings into a clear direction. We define the key adjustments needed to improve the identity and its implementation, prioritizing what will have the greatest impact.

You receive: Strategic recommendations + visual references / examples + basic brand guidelines when relevant.

You’ll leave with a clearer understanding of your brand, a defined direction, and practical recommendations to move forward. Let’s make your brand work better.