An effective SEO Brief does two things:

It gives your writers full power to do what they do best: Write!

It saves your post-production editing time.

And yet these effective briefs either take forever to produce (2+ hours per brief!) or don't take the writer's needs into account (only the eventual reader's), ultimately resulting in mediocre-quality writing at best.

Here's a secret, though: You don't need specialist writers to create amazing content.

As a B2B tech freelance writer of 4+ years and an SEO Strategist for my own clients the past 3 of those, I know what your writers need to succeed.

They don't need to spend hours following up SMEs for quotes or scrying YouTube videos for passages of wisdom... They need a brief that shows them why this keyword is important in the first place.

My briefs give the full context of each keyword and expectations of the writer upfront — so no one's left wondering what to do. Best of all, I can turn them around in 24 hours, guaranteed.