Social Media Audit and Social Media Strategy

Cathrine Gerochi

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About this service

Summary

If you're a small to medium-sized business owner looking to enhance your social media presence and grow your social media platforms, but don't have the budget yet to outsource a social media specialist, then this service is for you.

Process

1. Social Media Platform Audit

Prior to creating content for a newly-onboarded client, I usually perform a social media platform audit.

A social media platform audit is an assessment of the client’s social media marketing initiatives. When I perform a social media platform audit, I look into what’s currently working, what's not working, and what can still be improved. I take note of the posts that have a lot of engagement (e.g., likes, comments, and shares) and what type of content resonates with the client’s target audience.

With the data I’ve gathered from the social media platform audit, I will then use it to create a comprehensive social media strategy for my client specific to each social media platform.

To keep things simple, I have a social media template for this, and the client receives a PDF version of it. I usually present this to my client during a meeting, so that they are also able to provide feedback and key insights. 2. Social Media Strategy

Once I have performed a social media platform audit, I then proceed to developing my client’s social media strategy. A social media strategy is a roadmap that will serve as your guide in managing your social media platforms, planning social media content, and creating content that speaks to the right audience.

The reason why having a social media strategy is so crucial is that it serves as my guide to understanding my client’s brand personality, products or services, goals and objectives, target audience, competitors, content pillars, content production process, overall brand look and feel, key performance indicators, engagement strategy, and hashtag strategies.

Think of it this way: Social media managers don’t just create posts, schedule them, and manage the day-to-day tasks of maintaining an account. I am both a manager and a strategist combined. I always combine strategy and data when planning and creating social media content for my clients.

If you want to become a social media manager, you also need to be able to think strategically. This means being able to recommend strategies that you believe would work, while also knowing how to optimize them as you move along.

What's included

Social Media Audit and Social Media Strategy
An assessment of your existing social media platforms. You will also receive a Social Media Strategy roadmap or plan that will help align all your social media marketing efforts.
What to expect?
1. Power hour strategy session call 2. Social media audit of your existing social media platforms (ie. Instagram and TikTok) 3. Social media strategy document that includes information about the following: • Brand personality (Brand tone of voice, Core values and Visual identity) • Industry Insights (With a list of keywords on what people are searching for in your niche) • Target Market Analysis • Competitor Analysis • Content Strategy • Content Pillars • Content Ideas • Content Hooks • Brand Look and Feel • Sample Posts (Feed and Stories) • Content Calendar • Engagement Strategy • Hashtag Strategy

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist