Iconic Brand Identity Design by Tom DawsonIconic Brand Identity Design by Tom Dawson
Iconic Brand Identity DesignTom Dawson
Cover image for Iconic Brand Identity Design
We don't just build brands; we create identities that people rally around. Our approach goes beyond designing logos. We construct ideas that connect your business aspirations with your users' desires, wrapped in award-winning aesthetics. By crafting compelling narratives, we ensure your brand resonates deeply, fostering loyalty and driving meaningful connections.

What's included

Discovery summary
A live, in-person, facilitated discovery phase where we discuss your brand strategy, uncover deep insights and define project-specific goals and benchmarks. This is presented back to you in a summary document to ensure we're aligned on your vision and target audience and brand ambition.
Mood boards
Mood boards are essential in the branding process, offering a visual representation mood, and aesthetic direction by consolidating images, colours, textures, and inspirations from various sources, including other brands. They help align our collective vision.We present mild, medium, and spicy options using the brand adjectives from our discovery session. *2 rounds of revisions
Stylescapes
Stylescapes are a visual encapsulation of your brand’s voice, tone, look, and feel filtered through three prompts. This sets the broad direction for the visual identity, and allows you to collaborate with our process at a very early stage. 

*2 rounds of revisions
Brand Concepts
Where everything comes together. We’ll present three (3) initial concepts with contextual applications. Then we’ll help you decide on a single direction and refine. *2 rounds of revisions
Brand Guidelines
Brand guidelines are a set of rules and standards that define how a brand should be represented across different channels and mediums. These guidelines ensure consistency in the brand's visual and verbal communication, helping to maintain a cohesive and recognisable brand identity. Key components of brand guidelines typically include
Social starter kit
Social media profile image 400x400px FB cover image LinkedIn cover image Social post template x 6
Digital stationery suite
Email signature Presentation slide template x 10 Google doc letterhead
Starting at$20,000
Schedule a call
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
Service provided by
Tom Dawson proNew Zealand
Iconic Brand Identity DesignTom Dawson
Starting at$20,000
Schedule a call
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
Cover image for Iconic Brand Identity Design
We don't just build brands; we create identities that people rally around. Our approach goes beyond designing logos. We construct ideas that connect your business aspirations with your users' desires, wrapped in award-winning aesthetics. By crafting compelling narratives, we ensure your brand resonates deeply, fostering loyalty and driving meaningful connections.

What's included

Discovery summary
A live, in-person, facilitated discovery phase where we discuss your brand strategy, uncover deep insights and define project-specific goals and benchmarks. This is presented back to you in a summary document to ensure we're aligned on your vision and target audience and brand ambition.
Mood boards
Mood boards are essential in the branding process, offering a visual representation mood, and aesthetic direction by consolidating images, colours, textures, and inspirations from various sources, including other brands. They help align our collective vision.We present mild, medium, and spicy options using the brand adjectives from our discovery session. *2 rounds of revisions
Stylescapes
Stylescapes are a visual encapsulation of your brand’s voice, tone, look, and feel filtered through three prompts. This sets the broad direction for the visual identity, and allows you to collaborate with our process at a very early stage. 

*2 rounds of revisions
Brand Concepts
Where everything comes together. We’ll present three (3) initial concepts with contextual applications. Then we’ll help you decide on a single direction and refine. *2 rounds of revisions
Brand Guidelines
Brand guidelines are a set of rules and standards that define how a brand should be represented across different channels and mediums. These guidelines ensure consistency in the brand's visual and verbal communication, helping to maintain a cohesive and recognisable brand identity. Key components of brand guidelines typically include
Social starter kit
Social media profile image 400x400px FB cover image LinkedIn cover image Social post template x 6
Digital stationery suite
Email signature Presentation slide template x 10 Google doc letterhead
$20,000