What's included

• Identifying Business Strategy & Operationalizing ROI

  The deliverable for market research for the initial meeting with the client would be to identify the business problem, operationalize the return on investments, and identify the ideal customers for the research strategy for product strategy. This will help the client better understand their product's potential in the market and the best way to approach their target customers.

• Comprehensive Research Solution

  Additionally, the deliverable would include developing a comprehensive research plan to ensure that the research strategy is effective and cost-efficient.

• Recommendation & Next Steps

  The next step after identifying the core audience and product testing is to create a comprehensive plan outlining the strategy and tactics for reaching the target market. This plan should detail a successful marketing campaign's objectives, budget, timeline, and other key components.