→ Offer audit (what you're selling, to whom, and how they should flow through your ecosystem)
→ Audience mapping (B2C vs B2B, warm vs cold, etc.)
→ Funnel architecture (what gets built now vs later)
→ Content + asset audit (what you already have vs what needs creating)
→ Homepage with clear paths for each audience type
→ About, Services/Offerings, Podcast Hub, Resources/Blog Hub
→ Contact page with tailored forms (so you stop getting vague enquiries from people who can't afford you)
→ Legal pages set up properly
→ Product structure (modules/lessons/resources)
→ Sales page templates
→ Checkout/offer configuration
→ Automated delivery emails + access settings
→ Product library organization (so it's manageable)
→ Opt-in pages, delivery, tagging, sequence entry
→ Core email sequences: welcome, nurture, launch, post-purchase
→ ~15–20 strategic emails across your main funnels
→ Domain + SSL connection
→ Payments setup (Stripe, currencies, VAT)
→ Basic SEO (titles, meta, slugs, internal links)
→ Mobile responsiveness checks
→ Analytics configuration (Kajabi + Google Analytics)
→ End-to-end testing: lead capture, sequences, purchases, forms, notifications
→ Video walkthroughs (how to add products, create pages, duplicate funnels, manage sequences)
→ Short SOP/checklist documentation
→ 30 days post-launch support for quick questions + minor fixes