Brand Strategy

Pro

Cameron Duncalfe

Starting at

3,000

About this service

Summary

Brand Strategy is where the thinking happens before the visuals. It helps you align your story, tone, and messaging while giving you clarity on what to say, how to say it, and why it matters.

This is ideal for early-stage startups looking to stand out, growing teams needing internal alignment, or solo operators who want to position themselves clearly. Everything is documented in a way that’s easy to share with copywriters, designers, or investors.

Whether or not you build a brand identity right away, this gives you the structure to move forward with confidence.

Process

Kickoff call to explore goals and positioning

Research and message development

Collaborative feedback session

Final documentation and handoff

FAQs

Do I need a visual identity first?
Nope — this usually comes before the visuals.
Can I use this for a pitch or deck?
Yes — it’s built to clarify your language and sharpen your story.
Does this replace marketing strategy?
It’s foundational — good for product-market fit and narrative clarity, not full campaign plans.
Is this useful if I already have a brand?
Yes — especially if you feel like your positioning or messaging is off.

What's included

Positioning Framework
A concise breakdown of your brand’s audience, differentiators, value proposition, and market position.
Tone of Voice Overview
Clarity on how your brand should sound, including sample copy, key traits, and language principles to guide writing.
Brand Narrative
A structured storyline you can use across web, decks, and conversations that captures what you do and why it matters.

Recommendations

(5.0)

Alessandra Hopfinger

Client • Jun 3, 2025

Recommended

Cam is without a doubt one of the best designers I've worked with. His eye for detail is exceptional: every element of his designs is purposeful and carefully thought out. Cam is precise, quick, reliable, and passionate about his work. Every brief was met with work that not only exceeded expectations but also elevated the original vision. Working with him was an absolute pleasure.

Henry Grape • CyberKongz

Client • Jun 3, 2025

Recommended

Cam completely reimagined the CyberKongz brand—refining our voice, tightening our narrative, and designing a sleek, unified website that brings our entire ecosystem together. He made complex Web3 flows feel simple, and helped us show up like the tech-first brand we’ve become.

Kari Asselin • Om Organics

Client • May 30, 2025

Recommended

Working with Cam was a fantastic experience. He brought our vision for the Om Organics website to life with creativity, attention to detail, and a deep understanding of our brand. The final result was beautiful, functional, and truly elevated our online presence. Highly recommend!

Sean Gearin • Pixel Vault

Client • May 30, 2025

Recommended

Cam is an extremely hard worker and very detail oriented. He has a keen eye for both design and intelligent user flows/customer experience. He is especially well-suited for large products as he can see execution from start to finish. He is a strong addition to any team from both a personal and professional perspective. Would highly recommend.