What's included

• Brand Strategy

  Getting to know the company and your goals for this new identity, to settle the project objectives. We will also be reviewing your brand strategy that includes elements that will be used on the identity such as colors, look & feel, icons and animation styles. This will help me understand more clearly what you are trying to aim with this project.

• Logo Design

  We will start with the design from the base, by creating an unique and beautiful mark that instantly reflects your company. To do this, we will start by creating moodboards that reflect your objectives and 3 iterations of logo concepts based on the moodboard that you pick. These concepts will be presented by explaining the design process, the decisions made, and showcasing multiple mockups portraying the new logo in real life situations such as business cards, signs, and more.

• Brand Book

  Based on the two previous stages, strategy and logo design, we will work on the brand book. The brand book will set the guidelines so anyone at the company can easily understand the philosophy and objectives behind, along with how to use the logo correctly (spacing, dimensions, proportions, colors, typography, etc).

• Additional Deliverables

  After finishing the brand book, we can work on some additional deliverables your company may need. This may include (but are not limited to): business cards, invoices, packaging, envelopes, folders, compliment slips...