Brand Guidelines are an identity manual that helps us define the elements of brand identity in a concise way. It provides a set of rules that explain how your brand works to both internal and external parties.

Your brand style guide communicates your company's design standards to your whole group. This cohesion is important because it helps establish a strong brand identity with a coherent design applications, which is essential for building brand awareness.

- Logo set-up specifications

- Visual examples of your correct and incorrect logo treatments

- Color application

- Typography application

- Branding application: Design layouts and grids, Merchandising applications

- Iconography design

- Image uses

My name is Louie Stewart-Poynter and I'm a Brand Designer based in London. I spend a majority of my time advising, consulting and delivering carefully-crafted brands for both companies and individuals. I’ve been designing brands for the past 3 years where I’ve branded (and re-branded) for a variety of client industries including advertising, consultancy, beauty, sports and holistic wellness.

I'm always looking to work with new people, drop me a message and let's chat.